More Than Word Of Mouth – Why You Need A Restaurant Advertising Agency

During the pandemic many restaurants were closed down temporarily. During the times they could be open, there were a lot of messages from governments and business associations to eat and support local. COVID changed the restaurant industry significantly. To maintain and grow a restaurant in these trying times, many entrepreneurs are turning to restaurant advertising agencies.

More than word of mouth

Many restaurants talk about using social media platforms as a way of advertising. This is a great first step but the follow up is what is missing. That is where a restaurant advertising agency can help. Just putting pictures on Instagram or Facebook is a one sided conversation. It requires that a customer or potential customer sign up or follow the posts. Even then this is mostly the restaurant advertising the special of the day or an activity like live music with dinner. On the other hand, an advertising agency has the ability to look for potential customers by using demographic studies, knowing where to place the social media ads and using the right influencers to bring people to the restaurants’ media platform. An agency also has the ability to interact with people following, by sending emails, responding to posts and even helping deal with negative reviews. Social media platforms, when handled correctly are the modern word of mouth advertising.

SEO is essential

Search engine optimization is a technique that is used by many companies. When someone is searching on the internet for something in particular, the search engine will bring a recommendation to the front page. This could be done by key words or location. When someone searches best crawfish in Louisiana, then the restaurant with the most indicators and best reviews would be placed number one on the search. This is completed through blogs, reviews, tags attached to your website and keywords on social media. A restaurant advertising agency can help you maximize SEO.

Reviews are more than pretty stars

Using reviews allows customers to share their opinion with others. There are many platforms to complete reviews including Google, Yelp, Urbanspoon and Zagat. People are more likely to leave negative reviews then positive. When things do not go their way, they often want a way to express their frustration and often reviews are written in the heat of the moment. So, a restaurant advertising agency can help by reaching out to encourage positive reviews. When there is a negative review the agency can help with online reputation management. This will show other customers that even when there is an issue, the restaurant works at making changes. The higher the stars the more likely customers will be willing to try your food.

Conclusion

There are many ways that a restaurant advertising agency can help promote and establish a client base for a restaurant. Advertising agencies help create and protect a brand that restaurants need in these tough economic times.

Battery is a creative advertising agency in Los Angeles, CA that provides services such as restaurant advertising ( www.batteryagency.com/Restaurant-Advertising-Agency ), alcohol, esports, video game, sports advertising, strategic brand planning, and positioning, etc. To know more, visit https://www.batteryagency.com/about/.