In our previous article, we described several advantages of selling ads directly...
Selling advertising directly to advertisers is a way for businesses to monetize ...
In the previous article, we have described the four common types of ad placement...
In our previous article, we mentioned how a white-label ad server can help stren...
A white label ad server is a type of software that allows businesses to host and...
Click-Through Rate (CTR) is a metric that measures the percentage of users who c...
In addition to impressions and clicks, conversions and events are two other impo...
Ad serving metrics are essential for measuring the performance of your digital a...
Setting advertising rates is an important task for publishers that want to monet...
Choosing the right ad serving vendor for your website can be a daunting task, bu...
Ad viewability rate refers to the percentage of ad impressions that are actually...
Ad viewability is an important ad metric when measuring the effectiveness of an ...
It is exciting knowing that you can have your own video channel on Roku, which i...
The increasing number of video streaming channels now makes it possible to adver...
The Roku platform is a popular streaming video service that provides over-the-to...
Self-serve advertising is a do-it-yourself solution designed for advertisers to ...
If you want more control and more revenue from ads shown on your site, you shoul...
Running a website, especially a high quality site, can take up a lot of your tim...
There are different ways to promote a business with online advertising, but in t...
Serving ads online involves a lot of moving components. Most of the time, ...