Online advertising is a complex environment with many different moving parts pro...
In the previous two articles, we considered the ad serving performance and cost ...
The way people watch television has changed dramatically just in the last 10 yea...
An ad impression does not tell the whole story. The traditional definition of an...
Determining to have ads on your site or app is just the beginning of the process...
Advertising frequency refers to the number of times an ad shows to the same user...
Mobile publishers develop apps and publish them onto app stores like Apple App S...
Businesses looking to serve ads have a lot of different options open to them but...
When we talk about video ad serving, we often think about publishers with a focu...
People knowing about your business might start with seeing your ads online....
Ask the average person what they believe is the most popular search engine and m...
All successful publishers and advertisers understand the importance of displayin...
There is an old adage that a picture is worth a thousand words. You would have t...
Video advertising is popular because it is easy to consume within a short amount...
An ad server is only as good as the results it delivers, which is why both publi...
Online video advertising is not a new ad format....
Advertising has become one of the most popular ways for monetizing apps...
Ad banners are simple yet quite powerful if they are designed and displayed prop...
The global pandemic of 2020 brings many changes, both suddenly and dramatically...
Each year brings new technology and fresh changes to advertising that could feel...