How To Track Your Website Visits With Google Analytics

Let’s get technical

Cookies and JavaScript codes are the reapers of information for websites that are set up for Google analytic. Unseen by visitors, Google follows visitors around a website noting what they do, where they look and how soon they buy or leave. The Analytic program keeps track of how visitors came upon a website so that the effectiveness of Pay Per Click and other online marketing campaigns can be analyzed by the marketing and SEO expert in London that is monitoring the website.

The operation of Google Analytics and the reports are both comprehensive and simple; in other words, Google has used the Internet’s finest brains to produce a free to use facility that can engender considerably more profit for a website. Web design and SEO in London should never simply throw marketing mud at the internet wall just to see what works and what doesn’t but with the effective use of Google Analytics it is possible to closely follow the way individuals surf and shop online. Google Analytics’ reports are visual explanations of customer behaviour, they are easy to understand, and do not impair the effectiveness or speed of a website. The information supplied by Analytics can be as comprehensive as you wish it to be and will definitely help your web design in London agency to funnel traffic more precisely.

Free to set up and use

Google Analytics is free in every aspect and offers a wealth of advantages if it is installed on your website. If you are an AdWords advertiser, the Analytics tab is there to make it easy for you to install Google Analytics on your website to give your SEO expert in London the information needed to increase your sales revenue. For example, the effectiveness of particular Ads and links can be analysed allowing for your marketing budget to be targeted more effectively. Google Analytics can also track the effectiveness of its own Google programs such as Blogger, AdSense and Google Sites.

Website design in the UK leads the world but even a top design agency cannot know precisely which pages on a website work and which pages don’t; but with Google Analytics that information is at the fingertips of the web designer in London who can then make the adjustments necessary to reduce visitor bounce and increase conversion.

Website design in the UK can only be truly at its best if key facts and figures are known and they cannot be guessed at. For example, counting visitor numbers is crude but knowing from whence particular visitors came can turn a moderately successful website into an out and out winner.

Google Analytics can generate more than eighty reports that can be customised to provide the exact information needed at any given time. Visitor trends, loyalty and ecommerce activity can be minutely analysed by your web designer in London to enable offline and online marketing campaigns to be precisely targeted.

Web design London based digital agency needs the Google Analytics program if the design agency is to do its job properly; the alternative is a website that is little more than an online brochure passed by traffic on the internet highway.