The Future Of Social Media Marketing: Predictions And Trends For 2023 And Beyond

From a school-going kid to retired personnel, everyone is familiar with the term “Social Media”. From a medium of communication and entertainment, it has turned into a favorite place for business promotion. 

And, thus, social media marketing services have become an essential part of business growth in this fiercely competitive environment. With the ever-increasing popularity and use of social media among the world population, businesses have to adopt their promotional strategies. 

Predictions for Social Media Marketing in 2023 

• As per Statista, the Indian digital population stood at a whooping number of 560 million in 2019. This user base is increasing rapidly with the cheap availability of digital equipment like smartphones and faster network services. 
• India has been ranked as the world’s second-largest internet market, which is highly dominated by mobile internet users. It is projected to grow continuously with increasing digital infrastructure and the launch of 5G services.
• Ad Spending is projected to reach $1.28 billion by 2023 which will continue to grow at an impressive CAGR of 3.87 percent.

With an increasing volume of users over social media, businesses are turning to social media marketing agencies in India for their brand promotions.  

Emerging Trends in Social Media Marketing

There is a great rise in social media marketing services as businesses are shifting their focus to social media for their brand promotions. Many users tend to buy products based on their digital representation and attractive offers on social media.  

As per the Sprout Social Survey, only 55 percent of customers felt the brand transparency to some extent on social media. Still, there is a great influence of social media in generating online sales of products and services. 

To understand where to invest and what to expect from social media, emerging trends need to be studied. Some of these trends are listed below: 

Social Media as Shopping Outlets:  

The young generation spends most of their time on social media, scrolling through short content, watching videos, reading notes, etc. They come across digital stores and end up shopping for their choices.  

Integrating shopping outlets on social media has seen an increasing trend in recent times and is projected to grow continuously. 

WhatsApp Social Media Marketing:  

According to a WhatsApp survey, 77 percent of Indian SMEs acknowledged WhatsApp as the online messaging platform to connect with their customers across the country. 

With a subscriber base of 40 crores, which is increasing rapidly, WhatsApp is seen as a great platform for product and service promotions. 

LinkedIn Social Media Marketing: 

LinkedIn has 575+ million users and 260 million monthly active users. Out of this, only 1 percent of users share content, which makes it an impressive destination for marketing. 

It shows great potential for digital market growth, which is being targeted by social media agencies across India. 

Stories and Live Videos: 

About 500 million people watch Instagram stories every single day, which makes stories an important medium of marketing if used correctly.  

Live videos, which are launched by YouTube in 2008, have seen exponential growth in their use by content creators. Facebook followed suit and launched this service in 2016. As Facebook has the maximum share of users of social media, it has great potential in marketing with every new feature.   

AI and Chatbots: 

AI and Chatbots have shown increasing trends in its integration of social media. From answering user queries to suggesting buying options, they have a wide range of applications. Many social media management services are implementing them for greater user interaction. 

Conclusion: 

The future of social media marketing greatly depends on implementing evolving social media services for your website. With all the above emerging trends, new trends like influencer marketing are emerging as a powerful tool for businesses.  

Because of this, marketing services are on the rise. Social media marketing services play a crucial role in developing business strategies to give an edge over competition. So, if you want to grow your business, consider using such services to follow the market trends.