Video Game Creative Agency

The video game industry has reached over 4.75 billion revenue. The video game industry has money to be made but there is also a lot of competition. For a long time, there were only a few major video game distributors and very few platforms. Now the competition is fierce for games on multiple platforms. If you are in the video game industry, you need a creative agency that understands the market.

App Store Search Engine Optimization (SEO):

Many people have heard the term SEO when it comes to websites and blog posting. SEO is a critical way to get your game noticed. In 2020, Apple released almost 1 million mobile game apps and Android had almost half a million game apps on their website. These numbers do not include game apps that are released by developers on their website or other app stores.

Working with a creative agency can help ensure that your SEO will have your game recognized in the play store. Webpages focus on key words and links to target the proper demographic, SEO for video games also focuses on screen shots, previews and avatars in the app. Games are visual and the SEO needs to be visual as well.

Marketing on the Proper Platform

Most video games are not advertised on TV, they are seen in the app store or within social media platforms. Live streaming and social influencers are one of the best ways to have your game talked about. This means that your game needs to be seen on YouTube and Twitch.

The game needs to be seen with previews, game play and walk throughs. Younger generations will watch gamers and videos of game play and it is this that will get the attention of gamers and have them invest in your game.

Marketing Outside Your Country

Video games are not limited to the region where you live, and they can be and should be marketed worldwide. This will allow equal experience for players around the world. There needs to be equal work to have this happen, it is not just changing the language of the game.

Often the game needs to be revamped to include local customs and expectations and personalities. However, marketing outside of your region also requires knowing the trends, laws and customs of foreign countries. A video marketing agency can help with marketing worldwide. If other customs or language barriers occur, it could lead to a negative backlash. Using an agency can help prevent negative implications.

Timing and Trends

Marketing is all about knowing the trends, what is the right hash tag, the right trend on the right platform, etc. There is also knowing when to release an item. If not timed right, there could be a buildup and hype but if released to late, then the hype dissipates. If released to early there could be not enough discussion and no one will know the game. A marketing agency can help build the hype and release at the right time.

Ideally, developers and programmers should do what they do best, design the games – then hire a professional team of creative marketers to find the best success for your video game. This market is extremely competitive, don’t be left behind.

Battery is a creative advertising agency in Los Angeles, CA offering services such as esports marketing, game marketing (www.batteryagency/Video-Game-Creative-Agency), alcohol marketing, marijuana marketing, strategic brand planning, and positioning, etc. To know more, visit https://www.batteryagency.com/about/.