Why Use An Esports Creative Agency?

Growing up, most of us remember sitting with our friends and playing video games. Every year we all tried to get a copy of the hottest new video game! When we got our hands on those games, the competition was fierce amongst friends and family. Sometimes dividing up and forming teams to make the competition even greater was the best strategy. This family and friend tradition has grown into a multi-million dollar industry called Esports. Teams around the world compete. Like other professional sports, Esports needs a creative agency for all its marketing and promotions.

An Esports Creative Agency Helps Build A Brand

Building a brand is more than just a name. Ultimately, the end plan is name recognition. When the Esports game is mentioned, you want everyone to know about the game and why it is one of the best games out there. Think of the games Crash Bandicoot or Fortnite. These games are known throughout the video game and Esports world.

One thing that they all have in common is that players and enthusiasts know the brand and understand the values upon which these brands were built. Building a brand is building trust with the consumers. Branding includes choosing the colours and fonts used in advertisements and setting the tone used to promote the product. Branding also includes the logo and what it represents.

With Esports, this is the logo of the game and the logo of the production company. For example, Fortnite is known for the white font logo used on all versions and Epic Games is known for its symbol. When they are seen together on a package, Esports players know this is a game they can trust.

An Esports Creative Agency is Needed for Marketing

Esports has grown from the competition in your living room to a global phenomenon. In 2021, there were over 234 million Esports enthusiasts and it is estimated that there were over 3 billion hours of Esports watched. This is over 10 percent of all sports watching in the United States!

To be competitive in the Esports industry, your brand needs to be recognized. This takes a lot of work as there needs to be the right promotions, the right marketing and targeting the right demographics at the right time. Marketing for an Esports campaign needs to highlight the game, and the campaign needs to engage the players and the fans. Marketing needs to generate a buzz in the Esports community. Like other professional sports, the fans need to know the teams and players as well as the game in order to want to come to a live Esports event or take the time to watch in the comfort of their own living room.

Why Use an Esports Creative Agency?

Using an agency brings in a whole team of experts. They know the trends of the market, and they have professionals who understand how to build your brand. Creative agencies have the time and the resources to build your campaign to be successful. A creative agency brings years of knowledge to create, or elevate, your brand.

Battery is a creative advertising agency in Los Angeles, CA offering services such as esports marketing (batteryagency.com/Esports-Creative-Agency), game marketing, alcohol marketing, marijuana marketing, strategic brand planning, and positioning, etc. To know more, visit https://www.batteryagency.com/about/.