The most direct way to make money online is through in-app purchases. They are a tried and true method of monetizing apps developed over time.

The advantages of in-app purchases are numerous. People enjoy shopping on their phones; 44.6% of Black Friday online purchases were made on mobile devices in 2019. Mobile investments are increasing year after year.

Furthermore, they are 24% more likely to spend money on in-app purchases than on paid apps when they make those purchases. Surprisingly, a large portion of that profit is paid directly to the app developer.

However, nothing will change if no one uses your in-app purchases. 

Fortunately, there are a few strategies you can use to increase in-app purchases and make a plan to monetize your app in 2022 to start seeing results.

1. Hook Your Customers:

In-app purchases can be very profitable, but none of these monetization strategies will work if they are not already addicted to your programme.

You design your app so that the first time someone uses it, they are bombarded with in-app purchases. Allow them to experiment and have fun with the basic details for free until they feel they can't live without your services.

2. Advertise Your In-App Purchases:

When attempting to monetize an app, promotion is necessary. It's simple logic: if people don't know you have something to sell, they won't be able to buy it.

The iPhone App Store makes the process relatively simple. You can promote up to 20 in-app purchases directly on your App Store product page, allowing people to see how they can improve their experience with your app for a reasonable price. Tie it all together with a sale price, and people will begin to see your in-app purchases as having real value. That will significantly assist you in turning your app into a profitable venture. Tie it all together with a sale price, and people will begin to see your in-app purchases as having real value. That will significantly assist you in turning your app into a profitable venture.

3. Stay away from clickbait.

Make sure you're being honest about in-app purchases when you promote them. Clickbait, those deceptive little online ads that promise one thing and then deliver something else, erode your customers' trust and relationship.

They may generate a few passive clicks, but they will not assist in converting those clicks into active online sales.

People who have positive app experiences and trust the brand are more likely to make in-app purchases. Customers will support your plan to monetize your app if you are authentic and honest in your promotions. They'll only be too happy to assist you.

4. Make use of "irrational" pricing strategies.

When you start advertising in-app purchases to your customers, you can see a surprising increase in sales by using prices that appear utterly irrational on the surface.

The Economist experimented with different price points for their paper's digital and print editions. For $59, readers could get a web subscription; for $125, they could get a printed subscription; and for $125, they could get both.

Nobody paid $125 for the print subscription but adding that "irrational" option increased their sales.

This makes people who purchased the web and printed subscriptions think they're smarter than everyone else for noticing the irrational price point.

5. Notifications via Push:

Approximately 80% of mobile carts are abandoned. The vast majority of online shoppers who begin in-app purchases become distracted, leave them, and forget they were ever going to buy anything in the first place.

Push notifications can help a lot in getting them to complete those sales. When a customer abandons an in-app purchase, you must send them a push notification with specific details about what they were about to purchase to entice them to return.

When you use push notifications, you can expect an average increase in in-app sales of up to 14%, which will help you plan to monetize your app and make money.

IN-APP PURCHASE AND AXISMOBI:

In-app purchases can be a great way to monetize your online business, but you must exercise caution.

Breaking your users' trust or attempting to push in-app purchases to the side will not help you monetize. However, if you build strong brand loyalty and use strategies like these, your online business will begin to see real profits.

We are a powerful new programmatic solution that uses artificial intelligence to meet the needs of global brands. Axismobi also helps with market research with AxisPerformance, which targets customers and segments brands across geographies.

We are pleased to present AXISDASH 2.0, a unified programmatic solution for our partners, as part of our ongoing commitment to excellence. Publishers and advertisers can access mobile and internet tracking solutions through a single ad-tracking system.

You may not understand everything about IN-APP PURCHASES, but we do. Please contact us about your app.