The 7 Best Practices For Email Integration

The world of email marketing is constantly changing. But there's one thing that never changes: the need for email integration. Email is still the most effective way to reach your audience and collect leads, so you want to make sure that your emails are as effective as possible. That's why we've put together this list of our top seven best practices for integrating your email messages into other systems like web apps and social media platforms:

Email Integration

Email integration is the process of integrating your email marketing efforts with your CRM, website and other marketing channels. It allows you to create a unified view of the customer data you have collected from multiple sources.

When done well, it can help increase engagement and conversion rates by providing customers with a single place where they can easily find all relevant information about their interactions with your brand—from purchase history to contact details for future sales follow-ups.

The seven best practices for email integration include:

Ask for permission first

Ask your customers and/or prospects to grant you permission to send emails from your company’s domain. This will ensure that everyone who receives an email about your company has agreed to receive such communications in the future, which is important because it helps build trust in the relationship with the recipient. You should have a process in place that asks people if they want their information shared with third parties, such as vendors or consultants who work with your business on an ongoing basis. Make sure the permission is clear and easy to understand so there are no surprises when someone signs up for this service or makes purchases online—and remember that if someone hasn't given consent yet then they may not do so at all!

Only send relevant email messages

One of the best practices when it comes to email integration is to only send relevant messages. The best way for you and your company's customers/clients to stay on the same page is by sending them content that they'll find helpful, interesting or even entertaining.

If you have an automated email service provider (ESP), then make sure that it's set up so that any time someone signs up for one of your services—whether it be a newsletter subscription or a webinar registration—the ESP will automatically send that subscriber an automated welcome message with instructions on how they can continue receiving emails from you without having to manually go through each one individually. This way, subscribers won't miss out on anything related specifically back-end operations such as account management or CRM updates because those types aren't included in general marketing campaigns like newsletters and social media posts!

It's also important not only send relevant messages but also ensure their frequency matches how often people receive them naturally: If someone doesn't see anything new coming into their inbox every day then chances are pretty good he/she won't even bother opening up another one unless absolutely necessary (i."e., if there was something specific going wrong).

Make it easy to unsubscribe

This is one of the most important things you can do for your customers, and if done right, your email marketing efforts will be much more successful.

• Make sure the unsubscribe button is clearly visible and easy to click on. You want people who are not interested in receiving emails from you to be able to easily remove themselves from those lists—and they should have no trouble finding it! If someone has signed up through Facebook or Twitter or another social media site, make sure there's an obvious link back where they can easily opt out (for example: "unsubscribe" links at the bottom of every page).
• The unsubscribe button should be placed prominently in the email, and it should be easy to click on. You can also make it even easier for people to unsubscribe by including a link in your email footer that takes them directly to a page where they can opt out of future emails.

Make use of images and verify that they work

• Make use of images.
• Verify that your images are clear and readable.
• Use images to break up text messages, or as a visual guide for how you want them to be read by recipients.
• Personalize emails with an image that represents the company or brand's culture or interests, such as a mascot or logo (or even just an image of yourself!).

Link to social media pages

Social media is an important part of your company's marketing strategy and should be a part of any email marketing campaign you create. Your customers are using these platforms to interact with each other, share content and information about their experiences with you or your product or service, so it makes sense to include links in your emails so that they can easily share what you're saying with friends who might be interested in the same thing as well.

Use landing pages instead of just linking back to your website

When you're creating an email integration, the most important thing to remember is that it's not just about getting people to sign up for your emails. You want them to take action, so you need a way for them to do so. Landing pages are one way of doing this.

A landing page is a piece of content on your website that leads people directly into another page—often called the "opt-in"—and allows them to complete an action like signing up or reading more information about what they have signed up for (e.g., a free trial). It's usually highly customized and personalized based on their interests and previous behavior with other forms of marketing material associated with their company or brand name (e.g., social media posts). 

This helps increase conversions because it makes sure each individual visitor has enough time before moving onto something else in order not only understand what they've gotten themselves into but also feel comfortable taking action at all levels within whatever process needs completing before moving forward - whether it be purchasing something online later down line when ready; signing up again after forgetting password info earlier today; etc.

Use a dedicated landing page for each email campaign

Landing pages are designed to convert visitors into leads and customers, so they need to be optimized for conversions. This can mean different things depending on the type of business you're running, but generally speaking, landing pages should match the content of your emails (including subject lines) and also include an option to download or register as a lead on completion of the conversion process.

A landing page can be a single page or, depending on your budget, a multi-page website. You can use an existing site if it's already optimized for conversions and lead generation, but ideally you want to build new pages specifically for each campaign in order to maximize your conversion rate.

Conclusion

We hope that this blog post has been a helpful guide to you in getting started with email integration. There are many different ways to go about it, so we encourage you to explore what works best for your company and your marketing strategy. If you have any questions or suggestions on how we can improve these ideas, please leave a comment below!