5 Top Twitter Executives Leave Company

Amidst a crisis in growing its user base, Twitter seems to be on a downward slope that just doesn’t seem to be getting any better. Just recently, Jack Dorsey, CEO of Twitter, tweeted that four of Twitter’s top executives are to leave the company. Dorsey was made permanent CEO after Dick Costolo resigned in June, 2015.

Amongst those making the move include:

1) Kevin Weil, Product Chief. Weil was responsible for analytics and product design and development, along with product development of Twitter mobile services strategy and advertising platform. It was also learnt (from anonymous sources) that Weil was searching for a new job and giving interviews since the past few months.
2) Alex Roetter, Head of Engineering. Roetter was responsible for analytics, software & hardware engineering and operations at Twitter.
3) Katie Jacobs Stanton, VP of Global Media. Katie oversaw critical strategic verticals such as news, TV, music and sports. She was also responsible for all media partnerships for Twitter around the world along with the operations of the International Market Development Team.
4) Brian ‘Skip’ Schipper, VP of Human Resources. Schipper was responsible for the human resources division of twitter, making key strategic decisions related to the company’s HR department.
5) Jason Toff, GM and Director of Products at Vine. Toff recently tweeted, “Personal update! I’m joining Google to work on VR (virtual reality). So much exciting potential there.”

“I’m sad to announce that Alex Roetter, Skip Schipper, Katie Stanton, and Kevin Weil have chosen to leave the company. All four will be taking some well-deserved time off.”

Twitter COO Adam Bain will oversee the company’s media and product teams, along with operations of the HR department. CTO Adam Messinger will take charge of engineering and consumer product research and design.

Also, (for marketing buffs) Twitter is soon going to announce a new Chief Marketing Officer. The new role will supposedly be taken up by a highly-regarded female executive from a “big brand”, according to reports. To make up for the loss, a source familiar with the matter disclosed that Twitter will be adding two new board members to its leadership.

In recent months, Twitter has seen a heavy decline in its share value. In January alone, Twitter’s shares fell by 23%. Furthermore, since Dorsey was made CEO, Twitter’s stock has dropped by 37%. In October 2015, the company announced that it will layoff approximately 8% of its workforce. After the announcement, Twitter’s shares rose by approximately 5%.

Although Jack Dorsey has been living the Jobsian fantasy, i.e. the way he was told to leave Twitter and later made CEO after the company’s imminent decline, he still has a long way to go to please shareholders.