Ways to Extend Your Business Online

If you have a business and you do not have wads of cash to spend on marketing, that doesn't mean that there are no ways to get your brand out there. You can take advantage of the Internet's many free or low-cost ways. Now there are all kinds of opportunities out there online for your business. You could take full advantage of external resource and your own internal resource.

External Resource
**Online slideshow way
It is an effective and user-friendly way to explain and market your products and services. Even better, if you put your slideshows online in a mobile-friendly, linkable and shareable way, people can find and share your business easily. Slideshows published on popular online platforms like Slideshare and SpeakerDeck often get high placement in search results and can drive a considerable amount of traffic to small-business websites.
**Video sharing way
Online video, led by YouTube, is also a rapidly growing and increasingly effective form of marketing for business. It is has been widely accepted by web surfers across the globe and is being considered as a good way to promote your business. The presence of online video reduces the complexity of the contents to the reader, presenting simple effects in a modulated easy to understand format. So, try to make quality videos and upload to YouTube for your business.
**Online forums
Forum marketing involves sharing your expertise and providing information to participate in forums. There are forums for just about every topic under the sun and its possible, if you do things correctly, to establish yourself as an expert in your niche. Often you can do this for free. However, it has to take much time to do this. If you intend on adding your business URL, be sure to post in forums that are website promotion friendly.

Internal Resource
--Build your website
Your site is the primary link between you and your customer. A good yet friendly website will be useful, uncluttered, easy to find and easy to navigate. It should clearly state your mission and appeal to your customers. This will drive maximum traffic to your website, and get you maximum clients.
--Go digital
You may have printed promotional materials for your business. Traditional reading habits have changed, iPad, mobile and tablet methods of reading and browsing are most common right now. So, turn these printed publications to digital editions with flip book maker software. It is easy to create page turning publications from printed files. Often when you publish your publications online the content is digital, your audience can do a lot of the work of promoting your content. If they find it interesting they share it, they pass it on, or comment on it. Some features can rack up many comments – these too are all searchable, helping making your content and that link back to you stronger.