The Ultimate Guide To Magento 2 Back In Stock Notification
Magento 2 Back In Stock Notification, known as Out of Stock Notification is an alert sent to customers via SMS or Mail.
Imagine a customer landing on your eCommerce website hunting a specific product that is Out of Stock.
What will happen now?
Of course, the customer will reach any other website selling the same product.
And Woah!!! You’ve lost your potential customer.
If you don’t have any strategy for stock maintenance then it will be worse, your customer will never look back at your website.
And you don’t want it to happen, right?
So, first of all, maintain your stock. And keep reading through this Guide to Magento 2 Back In Stock Notification.
What Is Magento 2 Back In Stock Notification? and Why do you need it?
Magento 2 Back In Stock Notification, also known as Magento 2 Out of Stock Notification is an alert sent to customers via SMS or Mail, that the product they were interested in purchasing is now Back In Stock.
Magento 2 Back in Stock Notification makes customer build their interest in your company and helps you convert that lost sale into a sale. Let me make you understand it through 2 situations:
Situation: 1
This is where;
- A potential customer visits your website looking for a Specific Product.
- But the customer finds that product to be Out of Stock.
- Now, the customer goes to other websites selling the same product.
- And here you’ve lost your potential customer.
Situation: 2
This is where;
- A potential customer visits your website looking for a Specific Product.
- And the customer finds that product to be Out of Stock along with the option of “Back-in Stock Alert”.
- The customer will enter his Email ID or Mobile Number.
- The customer gets notified when the product is Back in Stock
- Customer revisits the website
- And places an order for that :)
- And You’ve converted that lost sale into a sale.
No one would love to go with Situation 1, as No one dreams of losing customers.
It’s better to show Back-In Stock Notification Option along with the disappointing Out-of-stock label. It will make your customers revisit your website to make a purchase.