Proxima Ai Raises $12 Million In Series A Financing

Proxima, a company specializing in data intelligence software, has successfully raised $12 million in Series A funding. The funding round was led by Mucker Capital, with contributions from Aglae Ventures, Great Oaks Venture Partners, and others. Proxima provides AI-powered solutions to assist consumer technology companies in improving customer acquisition, increasing customer lifetime value, and optimizing marketing strategies.

Since its establishment in May 2022, Proxima has experienced substantial growth, achieving a revenue increase of over 400% and establishing a network of more than 12,000 B2C connections. The company utilizes advanced AI models and a database of over 65 million unique, anonymized shopper profiles to deliver valuable insights and precise targeting for its clients. Proxima's services include efficiently scaling paid media across various advertising platforms, enhancing customer retention and lifetime value, and offering strategic insights through industry benchmarks.

Founded by experts in eCommerce and marketing technology, Proxima is dedicated to helping consumer technology firms overcome challenges such as growing privacy regulations and economic uncertainties. Alex Song, the Founder and CEO of Proxima, is a seasoned entrepreneur and former Goldman Sachs employee who has developed a data-centric solution to assist brands in accelerating and optimizing their marketing efforts.

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