9 Proven Loyalty Segmentation Templates For 2023

If you are a manufacturer or a business owner, then you should segment your customers and tailor different strategies to attract and retain different customer groups. “Why?” you ask. As per a recent stat, brands that segment their customers are 60% more likely to understand customers’ pain points and challenges and 130% more likely to know their intentions.

This blog post discusses some effective loyalty segmentation templates businesses should know in 2023 and how to attract and retain customer groups in each segment. Read on and thank us later.

What is Loyalty Segmentation?

The process of dividing customers into different groups or segments based on their tastes and preferences, behavior, and value to your business is known as loyalty segmentation. This enables brands to customize their loyalty programs and provide more tailored and meaningful rewards, incentives, and communications to each customer segment.

Loyalty Segment 1: Champions

Also known as premium big spenders, champions engage in high-value transactions and make huge purchases, which make them a major contributor to a brand’s revenue. True to their name, champions want exclusivity, highest level of quality, and best-in-class experience.

Loyalty Segment 2: B2B Customers

Business-to-business customers are business owners or senior-level professionals who buy products or services for their company. This customer segment is extremely particular about specific requirements such as customization options, bulk orders, or specialized services customized for their industry needs.

Loyalty Segment 3: Loyal Advocates

This customer segment not only makes repeat and regular purchases but also actively promotes your brand to others. They have a long history of engagement with your brand and contribute immensely to growth and success.

Loyalty Segment 4: High-Value Customers

High-value customers are excellent examples of the purchase history customer segment. This segment generates considerable revenue by purchasing consistently in huge quantities as well as sharing insights and providing feedback. High-value customers present huge opportunities for cross-selling and up selling.

Loyalty Segment 5: Customers with High Potential LTV

This customer segment is estimated to generate high lifetime value (LTV) for your brand. Some of the traits these customers exhibit are they typically have a robust history of loyalty with other brands, they make high-volume transactions, and they show consistent buying behavior.

Loyalty Segment 6: Brand Lovers

This customer segment exhibits staunch loyalty and affinity towards a particular brand and connects with it on a deeper level. You will see them waiting in long lines for hours at a stretch to get the new iPhone. You will find them wearing their favorite automobile brand’s apparel (say a Harley-Davidson jacket or a Ferrari cap). You will also find them to be an active member of a brand’s online community.

Loyalty Segment 7: Occasional Customers

As the name suggests, this customer segment doesn’t have any brand commitment and makes infrequent purchases based on their needs. These customers also buy from a brand during clearance sales or to try out some newly-launched products. Even though many of them have the potential to be a loyal customer, they maintain their sporadic transactions with a brand.

Loyalty Segment 8: Gift Seekers

This customer segment transacts with a brand mainly to buy gifts for others. An excellent example of such a brand is Kansas City-based Hallmark Cards, which is one of the oldest and biggest manufacturers of greeting cards in the world. Another great example of such a company is British multinational toy and gift brand Hamleys which majorly deals with gift seekers.

Loyalty Segment 9: Product Category Fans

Brands that offer a variety of product categories may find that some categories are extremely popular among a specific group of customers, who are known as product category fans. Nike is best known for its athletic shoes. But it also manufactures apparel, sporting goods, equipment, accessories, and more. Customers who are fans of Nike shoes are great examples of product category fans.Get a Demo

All said and done,

At LoyaltyXpert, we have helped many businesses with their loyalty programs. We tailor our loyalty solutions to fulfill the unique needs of all types and sizes of businesses. Contact us today to get a free demo!

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