Storytelling Course - Opening New Horizons

Storytelling Course - Opening New Horizons

Storytelling has always been a fascinating craft for human beings, as it creates worlds of imagination and wonders. Good stories can even transport people to places where they can relate to situations they’ve never been in before. 

Now, how does this relate to business? How can it be used in facts and figures?

Over a period of time, business strategists have named this art as key to making effective and compelling presentations. Connecting on an emotional level and presenting facts to motivate is good practice.

What Is Business Storytelling?

Business storytelling courses is the process of sharing relatable stories instead of facts and figures with your audience. 

Compelling stories can help you communicate and connect with employees, customers, collaborators, partners, and everyone else related to your business. The purpose of business stories isn’t to provide amusement but rather to have a specific message, objective, and, ultimately, a wanted outcome.

What Should It Explain? 

Your business narrative should explain and answer the following questions:

• What motivates the company’s founders and its employees?
• What important problems were the company and its product created to solve?
• Why do buyers pick your brand over competitors?

By having something interesting to say when answering these key questions, your business narrative can capture the attention of potential customers and even motivate people toward their next action. 

Why Are Stories Important?

Stories can create, engage, and impact emotions.

Human beings naturally gravitate toward things that are pleasurable and interesting. Nobody actively seeks things that create painful experiences.

Studying hard facts, reading through written reviews, and comparing product offering features are examples of painful experiences for a consumer. 

Weaving a product service narrative creatively will cast a different light on the product and compel the customer to buy it.

Stories Are Easy to Remember

We can easily recall stories because they actively involve our emotions. 

If you try to remember a sad story or any moving story from your childhood for that matter (i.e., Toy Story), you’re likely to remember how you felt too (sympathy, dread, happiness, euphoria, etc.).

Putting emotion alongside the hard facts about the durability of your product will help the customer remember everything you need them to.

Stories Help Your Brand Stand Out

Storytelling is even more important for those who sell a commoditized product in a competitive market.

If many brands are selling products with similar features to yours, what other way do you have to differentiate yourself than a compelling story to resonate with your audience? 

A good business story makes you and your new idea different from the rest, as well as helps you stand out in the mind of your audience or customers. 

Stories Help You Build Trust

Consumer trust is the currency of today’s businesses.

Sharing stories about experiences and struggles can feel scary, but it helps build client-customer connections because they can relate their own struggles with yours. This connection builds trust and allows them to dig deeper during interview coaching sessions, enabling transformation and growth.

Stories Drive People to Take Action

Stories are powerful, persuasive tools. If you can persuade your prospective clients and customers, they will support your business in any way they can. Emotional appeal is at the heart of all good stories. Domino’s restaurants, for example, are not just selling pizzas. They’re selling the story of spending good, quality time with friends and family while sharing a meal.
Business storytelling means having a personal conversation with the audience. Talk to your audience as if you’re talking to a friend or partner. Try exploring product-related topics from personal experience, peppering the stories with anecdotes and authentic personality, and making an effective presentation. Then you’ll see what a difference business storytelling can make.