Loyalty Programs In Food & Grocery And Beverage Industry

Did you know that food and beverage loyalty programs are probably the oldest loyalty programs in the world?

But time changed, people changed, and so did loyalty programs. The wooden tokens were replaced by digital points. People became more transaction. And as ironic as it may sound, good food alone isn’t sufficient to guarantee loyalty today.

That’s why we have created this food and beverage loyalty program a full guide to help you create and run successful food and beverage loyalty programs.

What are Food and Beverage Loyalty Programs?

As the name suggests, food and beverage loyalty programs are customer retention programs that are designed by restaurants, cafes, diners, and other establishments such as food delivery companies in the food and beverage industry.

Likewise, grocery loyalty programs are reward programs that are offered by consumer packaged goods (CPGs) manufacturers, supermarket chains, brewers and soft drinks makers, and others.

Which Types of Food and Beverage Companies Should Use Loyalty Programs and Why?

The innovation of loyalty programs revolutionized many industries including the food and beverage sector. Many players in the industry can benefit a lot by leveraging sophisticated loyalty platforms and running loyalty programs.

1. Restaurants and cafes

Restaurants, cafes, and diners should use food and beverage loyalty programs to encourage frequent visits and enhance customer retention.

2. Fast food chains

Food and beverage loyalty programs are extremely beneficial for national and global fast food chains because of their large customer base and high transaction volume.

3. Bars and pubs

These establishments can leverage loyalty platforms to design and run high-quality loyalty programs for their patrons. 

4. Bakeries and dessert shops

Bakeries and dessert shops can leverage loyalty platforms and food and beverage loyalty programs to promote new products, seasonal offerings, or limited-edition items to loyal customers. 

5. Food delivery services

Can a food tech company do without digital loyalty programs? Certainly not! Be it Uber Eats or Zomato, all leading food delivery services use F&B digital loyalty programs and digital loyalty platforms to engage and retain customers. 

6. Packaged F&B manufacturers

Packaged F&B manufacturers are among the major users of food and beverage loyalty programs.

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Top 3 Examples of Food and Beverage Loyalty Programs

1. My Starbucks Rewards

Launched in 2009, Initially launched as a visit-based reward program consisting of three levels—Welcome Level, Green Level, and Gold Level. In 2012, the global coffee chain major modified the reward program and introduced another “My Starbucks Rewards” four years later.

2. Amazon Prime’s Discount on Whole Foods Market

Amazon Prime, a subscription-based loyalty program from the US-based e-commerce company Amazon, also offers heavy discounts on Whole Foods Market.

3. Chipotle Extras

Chipotle Extras is an app-based loyalty program of Chipotle Mexican Grill Inc., also known as Chipotle.

Source: Loyalty Programs in Food & Grocery and Beverage Industry – A Full Guide