Real Chemistry Acquires Avant Healthcare To Power Up Hcp Engagement And Medical Communications Expertise

Real Chemistry, a leading provider of AI-driven insights, marketing, and medical communications to the healthcare industry, has announced the acquisition of Avant Healthcare, which will significantly expand its capabilities in medical education, medical affairs, and healthcare provider (HCP) communications. The acquisition, which was completed on February 1st, brings Avant Healthcare's expertise in high-science, data-driven tactics, and innovative digital and creative capabilities to Real Chemistry's portfolio. The financial terms of the deal were not disclosed, but the inclusion of Avant Healthcare is intended to improve Real Chemistry's ability to provide tailored, engaging, and fast medical communications.

Avant Healthcare, founded in 1994 and headquartered in Carmel, Indiana, is a full-service medical communications firm that serves the life sciences industry. Avant is well-known for its compelling messaging to healthcare providers (HCPs), which spans the whole medication commercialization lifecycle and includes medical affairs, promotional medical education, scientific strategy and consultancy, and speaker development and management.

Shankar Narayanan, CEO of Real Chemistry, emphasized the increased demand for individualized and engaging medical communications in response to the complexity of diseases and robust new medication pipelines in the life sciences business. The extension of capabilities with Avant Healthcare allows Real Chemistry to harness increased scientific expertise, strength, and creativity to assist clients in reaching and benefiting patients with novel therapeutics.

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