Hubspot Named A Leader In The 2023 Gartner Magic Quadrant For B2b Marketing Automation Platforms For The Third Consecutive Year

HubSpot, a prominent customer platform for businesses looking to scale, has achieved recognition in the Leaders Quadrant of the 2023 Gartner Magic Quadrant for B2B Marketing Automation Platforms. This marks the third consecutive year that HubSpot has been named a Leader in this category by Gartner. The evaluation for this accolade was based on two key criteria: Completeness of Vision and Ability to Execute.

The business landscape is continually evolving, driven by factors such as economic fluctuations and the rise of artificial intelligence. This dynamic environment places increasing pressure on marketers to adapt their strategies. The traditional methods of growth are becoming less effective, with 63% of businesses finding their previous strategies no longer as impactful as they once were.

In this context, growing companies require a customer platform that empowers them to connect with customers throughout their entire journey. This journey begins with effective marketing tools. HubSpot's Marketing Hub, a comprehensive marketing software, is enriched by its Smart CRM, which consolidates data and harnesses the power of HubSpot's AI. This combination enables marketers to create personalized customer journeys that are designed to attract, engage, and delight both customers and prospects. The results speak for themselves, as businesses using Marketing Hub for six months have witnessed substantial improvements, including an 81% increase in deal close rates, a 108% boost in web traffic, and a remarkable 115% increase in leads.

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