Insight Acquires Sada, 6-time Google Cloud Partner Of The Year

SADA, a major cloud business and technology consultancy recognized as a six-time Google Cloud Partner of the Year, has been acquired by Insight Enterprises, a global Solutions Integrator. This strategic investment is expected to strengthen Insight's market position and expand its capabilities as a leading Solutions Integrator providing multicloud solutions at scale.

The acquisition is intended to expand Insight's cloud capabilities by leveraging SADA's experience and scalability in areas such as cloud services, data, artificial intelligence (AI), cybersecurity, and intelligent edge solutions. This involves broadening their footprint across major hyperscale ecosystems such as Microsoft Azure, Google Cloud, and Amazon Web Services (AWS).

Dee Burger, President of Insight North America, emphasized the importance of the cooperation with Google Cloud, emphasizing the improved capacity to support clients operating across different clouds and expediting the adoption of sought-after technologies such as GenAI. Burger sees this purchase as a crucial step toward becoming the top Solutions Integrator, particularly in critical market categories including cloud, data, AI, cybersecurity, and edge computing.

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