Things You Should Know About Outdoor Hoarding Advertising

Outdoor hoardings are a form of advertising that have been functional since years and are seen in urban and rural spaces. Brands use hoardings to advertise their products and services to a large audience at once in an effective manner as hoardings in public spaces are hard to miss as well as hard to ignore. Outdoor hoardings ad agency in Noida can thus help brands showcase themselves in the best way and gather maximum publicity. Read this post to understand more about the things that businesses should know about outdoor hoarding advertising:

What is the purpose of outdoor advertising?

•         Outdoor advertising is more trusted

Research suggests that the credibility of outdoor advertising is higher as compared to search engine ads. Brands and businesses can thus build better relationships with their customers.

•         Cost-effective form of advertising

Outdoor advertising is also a cost-effective and affordable form of advertising. Businesses can thus make a better return on their advertising spends when they opt for outdoor hoarding advertising.

•         Viral element and high levels of engagement

Outdoor hoarding advertising through its messaging also has the capability to attract high levels of engagement and the possibility to make the brand go viral on social media.

•         Sales and conversions

Billboard advertising also can lead users to interact with the brand after seeing a billboard. For instance, users can buy products from certain brands after seeing them on the billboard or they can download fitness apps if they find the messaging of the brand on a billboard captivating and relevant enough. Effective messaging through billboard advertising thus can consequently result in a higher frequency of customer interactions via social media platforms of the brand.

Types of Outdoor Hoardings:

Outdoor advertisings have a higher recall value which can also ensure maximum impact. Mentioned below are some forms of outdoor hoardings:

•         Digital billboards – The advertising message can be displayed in the form of a short video or even a sequence of images.
•         Standard billboards – These billboards can be seen on highways and streets with higher traffic. The message can be shown as a single image or a group of static images pasted on the billboard.
•         Tri-vision boards – The design is classified into 3 vertical slated faces through which 3 messages or 3 images can be displayed on the billboard.
•         Mobile billboards and hoardings – In this form of advertising, the message or creative is displayed on the side of a truck, trailer or delivery vehicle.
•         Painted billboards – Painted billboards are becoming uncommon these days with the advent of digital techniques and technologies.
•         Poster billboards – Poster billboards are usually used for advertising local products and tapping a local audience for the same. These billboards can be typically seen in metro stations, bus stops and railway stations.
•         Bulletin billboards – Bulletin billboard advertising is a more subtle form of advertising which can be used to target potential consumers and pedestrians who view the hoarding while in transit.
  

Final thoughts

Get in touch with Aarya Communications, an Ad agency in Delhi that specializes in outdoor hoarding ads. Our team will help your business figure out every finer detail involved in creating an effective outdoor advertisement strategy for your business to ultimately drive sales and more customers.