Advertising | Articles
What To Do When Your Website Is Showing A Wrong Ad Or Is Not Showing An Expected Ad? (Part 2)
In addition to verifying the ad status and targeting criteria, you need to take advantage of tools and utilities provide...
Elevating Your Store's Appeal: Creative Signage Strategies That Captivate Customers
This blog explores innovative signage strategies that can significantly enhance foot traffic to your store....
What To Do When Your Website Is Showing A Wrong Ad Or Is Not Showing An Expected Ad?
As a publisher, encountering the wrong ad showing on your site or finding a missing ad can be a frustrating and worrisom...
Opportunities And Challenges Of Video Ad Serving During Live Events (Part 2)
We discussed how video ad serving can help build your brand with measurable results. ...
5 Creative Ways To Cherish Your Photo Booth Memories
Here are five creative ways to cherish your photo booth memories long after the event is over!...
Opportunities And Challenges Of Video Ad Serving During Live Events
Live events such as sport broadcasts, music concerts, game streaming, seminars and conferences provide great ...
How To Design A Good Ad Banner (Part 2)
Even though there are many newer ad formats, banner ad serving is still one of the most popular because it is simple...
How To Design A Good Ad Banner
Ad banners are the oldest and still one of the most popular forms of advertising that are used to promote products...
Issues For Publishers With Wrong Ads Showing On Their Websites (Part 2)
The presence of wrong ads on publisher websites poses issues that can have far-reaching consequences including negative ...
Issues For Publishers With Wrong Ads Showing On Their Websites
Publishers face a range of problems when unexpected ads show up on their websites. ...
Problems With Click-bait Advertising And How To Avoid Them (Part 2)
Using click bait in ads is problematic because of misleading content and ad fatigue. ...
Problems With Click-bait Advertising And How To Avoid Them
Click-bait advertising is a type of online advertising that uses sensational, misleading, or controversial headlines...
Challenges With Video Ad Serving
Video ad serving is a powerful service that can help businesses to reach their target audience, increase brand awareness...
Advantages Of Video Ad Serving
Video advertising is becoming increasingly popular as a way to reach consumers. ...
What Is Ad Skipping? How Should Advertisers Deal With Ad Skipping?
Ad skipping is the act of skipping over advertisements that are played before, during, or after video content....
How Many Advertisements Should You Have On A Web Page?
The number of advertisements that a publisher should have per page depends on a variety of factors,...
How To Fight Against Click Fraud
Click fraud is a type of fraudulent activity that occurs when a person, automated script, or computer program...
How Many Ad Placements Should You Have In Your Email Newsletter? (Part 2)
In the previous article, we have described the four common types of ad placements in a newsletter. ...
How Many Ad Placements Should You Have In Your Email Newsletter?
Email newsletters are a powerful marketing tool that can be used to reach and engage with your audience....
Impact Of Ad Blocking On Advertisers And Publishers
Ad blockers are software programs that prevent advertisements from being displayed on websites. ...