Your landing page performs a very important function – it converts a visitor to a potential customer. Every page of your website needs to be well-written and filled with relevant, creative content. Having said that, it is critical for your landing page to be nothing short of awesome because this is the first interaction a potential customer will have with you. Here are some ways to create a functional landing page.
1. Make a keyword connection with the headline
Your headline should offer readers answers to what they were searching for before their got to your landing page. It helps build a bridge between their expectations and your offerings. If your link has offered a lesson on ‘DIY French Manicures’, your headline needs to supplement that.
2. Focus on the offer
Your landing page must solely focus on the offer and must not attempt to upsell or cross-sell anything else. It needs to deliver the exact information that your user came to read about. Make sure that your landing page does not feature links to other sections of your website.
3. Use action words
You are the authority on the matter and it is up to you to direct a reaction from your user. You can do this by adding action words in your page such as “Download the…” or “Learn how to…”
4. Use a second person narrative
It adds more value when words like ‘you’ are used. Try not to refer to yourself by the name of your company. Instead use words like ‘we’ or ‘our’ to refer to yourself.
5. Be concise and clear
Your consumer must not be confused by anything. When your landing page lacks clarity and is cluttered with meaningless information, your consumer might get swayed and distracted.
6. Use bullet points
Bullet points work very well on pages like these where you can list services you offer, benefits from these services and more. It makes the page look more organised and less cluttered.
7. Show and tell
Always use appropriate imagery to show your hook or your prize which is supplemented by a headline that summarizes what the page is all about in one sentence.
8. Substantiate your claims
While a long drawn case study isn’t really needed here, but a brief testimonial might do the trick. An authority on the matter or a high profile client should be able to convince potential customers of your awesomeness.
9. Have a smart button
What words you choose as your call to action can decide whether or not your user will convert into a customer or not. Recent studies have shown that words like ‘Subscribe’ or ‘Submit’ work poorly as compared to direct statements such as ‘send me free tips’ or ‘talk to me’.
10. Make your form streamlined
The fewer fields you have on a form, the more leads you will attract. Your form must be easy to fill and must ask for only relevant information from a user.