Wedding Photography - The Competition Heats Up

Wedding photography is a field that has never seen negative growth, and is in no danger of facing any problems for the foreseeable future. No matter what the state of the economy is, the expenditure on weddings is one thing that doesn't see a major dip. For a wedding, the availability of a photographer is of paramount importance, as the pictures taken help the bride and groom relive one of the most important days of their lives.

Even though there is constant demand, professional wedding photographers have been seeing intense competition from an unlikely source. Digital photography. With the vast innovations in technology, professional grade digital cameras have become cheaper and very easy to use. Many amateurs have started picking up digital cameras and getting into the field.

The advancements in digital cameras have thrown up a tricky conundrum for professional photographers. While on the one hand, they are able to save time and money by being able to edit the pictures easier and by being able to check shots constantly, on the other it throws up the problem of unwanted competition from amateurs. These competitors don't use the studio facilities or other equipment that professionals use, and so are able to reduce their costs considerably. Some, who are starting out, are even willing to provide their services for free, so as to build up their portfolio and reputation.

This has seen a considerable fall in the demand for professional photographers, who understandably are facing a tough time. Most of them believe that the problem lies with the fact that people are willing to adjust with photographs that are just "good enough" as compared to earlier, when quality was more important. Photographers are also finding that the need for wedding albums are on the decline, and more people need just a disc with the pictures burnt onto them. Amateurs, they claim, are able to survive because of the law of averages. Take a large number of pictures, and a percentage of them will always turn out to be good.

For most professionals, taking of portraits is something that amateurs cannot reproduce. It involves a deeper understanding of angles and minute adjustments of light, which only comes with experience.

One can always say that the problems are to be expected. Changes in technology and cheap rates have affected almost all industries, and wedding photography is no different. Professionals are being faced with two options. Either adapt to the changing field, or leave the industry. Some have even started to work in alternate fields to supplement their primary source of income.

While using an amateur is a very attractive proposition, especially when you look at the costs involved, it does have its problems. A recent survey has shown that a large proportion of brides feel that they should have spent more on their wedding photos than they eventually did. While many of the things that happened at weddings will be forgotten, pictures always will be remembered. And sometimes, you need the professionals to get things done right.

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