Pictures not only help to convey a clear idea about the products that your business has to offer but they also help in generating interest about the company in the minds of your target customers. There are many types of businesses where using powerful images is a must, such as travel, real estate, media and ecommerce. It has been found that a large volume of a website’s positive impact rests on the images.
Having great images that take forever to load is of no use. Your visitors may simply abandon the site and move to another website. Therefore, it is necessary to choose images that have small file sizes without losing on image quality as that can help in improving your site loading time.
The process of optimization of web images can be described as a process of coming up with high quality images that are presented in right format, size, dimension and resolution and still maintaining the smallest possible size. This process of image optimization may be achieved by a number of ways, such as resizing the images and compressing or caching the image sizes. There are also image optimization tools that can be used for effectively optimizing the images with the help of smart and intelligent compression algorithms. Popular websites are often equipped with a worldwide content delivery network that can help in enhancing website performance in a major way.
There are a number of reasons as to why you should consider using image optimization techniques.
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