Mobile Website Design For SME's

Summary : This is a very simple guide to the benefits of mobile web design.

Mobile phone processors are getting faster and the screens are getting more detailed with higher resolution screens. We are using them more than ever. A broader age group are using phones too. Apple really cracked the 'mobile computer' and it's happened much faster than we all expected. With this in mind small business owners need to act fast in providing a mobile version of their company website. It need not cost a fortune and the benefits come fast.

Any company that’s serious about marketing and promotion has a mobile-friendly version of its regular website. Without one, the frustration experienced by attempting to access a normal site on a mobile device brings businesses the risk of annoying both potential and existing customers.

What are the benefits of a mobile website?

Speed

A mobile website is stripped down of all unnecessary content and optimised for navigation by fingers rather than a mouse or trackpad. As a result, it fits into the smaller amount of space available on mobile screens and loads in a fraction of the time that the full-scale version would on the same device. This is key for users who are on the move and want information instantly.

Audience

With sources estimating that nearly a third of mobile phone owners browse the Internet on their handsets, the audience for mobile browsing is significant to say the least.

Targetable

With smart phone and web-enabled phone users often belonging to specific demographic groups, businesses can use mobile websites to target customers within those groups.

Mobile technology

With Google claiming that the addition of a phone number to a web advertisement can increase click through rates by 6%, the use of click-to-call buttons on mobile sites can potentially bring similar increases.

Higher search engine rankings

There is evidence to suggest that in searches made on mobile devices, mobile websites are taking priority over regular ones in results returned.

Cost

If you already have a regular website, then building a mobile version is a relatively straightforward process. This allows your web designer to keep down the hours they spend on it and pass on the reduced costs to you.

We offer a mobile version of an existing website from just £200. Call or email for help.

Written by Mark Stringer, MD of Ahoy Creative an agency specialising in web design in Manchester.