Best Shopify Examples For Writing Content On Your Platform

Ask any Shopify entrepreneur how they drive traffic to their store, and nine times out of ten, they’ll give you the same answer: paid advertising/paid marketing/paid Ads.

Here are some strategies to strategize content on your platform to increase search results…

Use internal links to strengthen your blog layout

Through tactical keyword selection, one can increase your company’s ranking to the number one google spot for many revenue-driving keywords for your brand/enterprise.

Prioritize helpful articles over product promotions on your enterprise

Notice that the vast majority of articles today’s trending companies write provides the reader with value. They target keywords where their audience is searching for help or related things to in and around a specific keyword/agenda/problem.

Notice companies don’t hard sell because they know the vast majority of visitors who visit their blog aren’t ready to purchase yet. Such visitors are at the top of the e-commerce sales funnel and are only discovering that you exist.

Use images & breaks to create interesting visuals

By writing authoritative blog posts. Their blog helps not only to introduce readers to the brand but also fosters a start of a relationship with them by giving away free tips and advice to viewers searching for this agenda or your type of enterprise products/services.

Create Expert-Backed Content for Your Target Audience

Blogs don’t aim to drive organic traffic to their platform/store. Instead, build a relationship with existing customers. where companies post tutorials on how to get the most from their products as well as recipes, interviews, care tips, techniques, and tricks – that is marketing content related to the brand.

Use your blog as an extension of brand voice, conveying your message

Think about how you want customers to reciprocate your brand’s products/services. Style your content using colours and typography that reflect your brand’s image and voice to match these emotions.