Top 10 Digital Marketing Trends of 2014

2014 will be a year of latest innovation and technology. Important trends can be observed in the functioning of business. Digital marketing which has become an important area to generate business will be required to adapt these trends to stand shoulder to shoulder against competitors.

Concentrating on digital marketing, let’s discuss the top trends that will affect this important area of business. 2014 will not only focus on quality content but also consider strategic content. It was observed last year that young generation and professionals consider social media more convenient to convey and share their views, so more importance as compared to last year, will be given to quality content and real time marketing by using social media like Facebook, Twitter or LinkedIn. Latest features and innovative designs in tablets and mobile phones are placing an upper hand on traditional desktops. It is highly expected that digital tablets and mobiles will replace desktop in 2014. Mobile phones and tablets are becoming popular among people and they are using it for online shopping and day to day activities. We will see a good rise in number of tablets and smartphones users this year.

Growth will be seen in mobile advertising as people around the globe spend most of their extra time looking at ads and searching information on their smartphones. A good presentation or slide share can surely give a clear idea of a product. Reading is a tedious task, hence people prefer videos over reading, and so more emphasis will be given to pictures, graphics and visuals. Visual media have enough potential to dominate the digital marketing world in 2014. More multimedia messages will be delivered on mobile phones as people can be seen with their smartphones 24/7. Brands that adapt to new changes with flexibility and offer positive response to new trends will be able to conquer the digital world of 2014. Lastly the companies will focus more on their virtual reputation. They will track what is said or believed about their company and take necessary action to develop good brand recognition.

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