Is SEO a Dying Art?

Over time SEO has gone through many changes like any industry, but over the last few months it has gone through more than ever before and we've seen a time where literally everything we once knew about the practice has changed. Thanks to algorithm changes like 'Google Panda' and 'Google Penguin' we have seen old SEO practices get thrown completely out the window, and on top of that we've seen Google de-indexing blog rolls and generally changing everything we used to know about SEO.

In fact so hard and fast have these changes come, that some observers have even commented that this might be a purposefully attempt on Google's part to unsettle the practice of EO and to make it appear unreliable. The accusation here is that Google has purposefully done this in order to make their Google Adwords option more appealing – driving businesses to Adwords because they can no longer rely on SEO as a way to get to the top of the SERPs.

It's true either way that many websites that once flourished thanks to good SEO are now languishing on page 8 and that whole businesses have been forced under as a result. Practices like link building on content farms and on directory sites are no longer as reliable because it can look like spam to Google and get you penalized. Likewise writing lots and lots of content is no longer a sure fire way to get to the top either and inserting too many keywords will again see you get punished.

So the question is then, is SEO a dying art? Has SEO had its day? Well while it might look bad on the surface of it, the answer is a resounding 'no' and SEO ha a lot left in it yet. The point is that SEO is not the practice of building links, nor is it the practice of generating lots of content. That isn't SEO that's just one aspect of SEO that is no longer as effective as it was – just a tool. The rules have changed, but the game remains.

SEO means Search Engine Optimization which means following the rules and algorithms of Google to get to the top. So as long as there is some method that Google uses to sort which results come out on top there will always be SEO. It just means that articles have to be much better quality, it means that the links have to be chosen much more carefully and it means that we need to find other ways to signal to Google that our site is good value too. The practices of SEO and social media marketing are merging, and there are many other indicators now that Google looks at too.

Good SEO simply means adapting with the times and keeping up with Google's changes and great SEO means looking ahead and anticipating these changes before they happen. No it isn't a guarantee you will stay at the top of Google, but if you are earnest and your site offers real value then you can still use smarts and effort to make it much more likely that your site will get found.

There is a wide variety of results available when you choose an SEOcompany. But it can be difficult to know who is good or not at search engine optimization or not.