How Do You Know If Your User Experience Is Effective?

Growing brand loyalty and a healthy bottom line are both indicators that your website or app's user experience (UX) is working. But how is this accomplished?

The user experience - putting humans at the center - is the focus, as the name suggests. Designing enjoyable, effortless digital experiences is our digital age's new "customer is always right."

Was User Experience a Priority in Your Digital Product?

A generation ago, no one would have thought of UX as a profession, but in today's digital age, UX specialists are in high demand.

The reason is simple: people's engagement and relationship with the global marketplace have evolved, and we need guides to show us the best way forward to connect with those who would benefit from our product or service.

Being beautiful does not imply being functional.

Having a visually appealing website or app user interface (UI) can make you feel like you're dealing with a hot brand. However, if it cannot be used intuitively, one minor hiccup can cause someone who would otherwise love your brand to abandon it in seconds.

It may sound harsh, but we live in an impatient age of diminishing attention spans, and busy people will gravitate toward the most seamless experience. If you don't have that experience, you could be losing sales and revenue.

Let's swap shoes and experience what it's like to be me.

Eminem waxed poetic about the importance of empathy and understanding others' perspectives: 'But you'd have to walk a thousand miles in my shoes, just to see what it's like to be me.' I'll play you, and we'll trade shoes to see what it's like to... go inside each other's heads.'

The best user experience puts you in the shoes of the people you want to connect with, working to make them feel at ease when engaging with your brand. You must accept the fact that these people are not you.

Your target audience could include people of all abilities, varying levels of education, and digital savvy, and people who are thinking about more than one thing as they interact with your brand.

If you do it correctly, their experience with your brand will not only elicit feelings of quality but will also build loyalty by defining your brand as one with genuine values that resonate with people on an emotional level.

The 'X Factor in Great UX Is Human Focus:

One of the worst-case scenarios for a business is a prospective customer landing on your website or app, intending to make a purchase but leaving with their wallet firmly closed due to a poor experience.

Have you ever wanted to pay for something but the company didn't want your money? Was it just too difficult to find what you were looking for? Or to finish the transaction?

Even in B2B, digital experiences can be painful, leading prospective customers to choose a competitor.

A website and product may appear stunning, and enticing, and have captured their full attention. However, without a clear path to finding the information they require, as well as concrete actions to take if they are interested in taking the next step, they may come and go without allowing your brand to meet them and start a conversation.

What if you're a B2B company and this happens to prospective customers daily?

We need to go deep psychologically.

Engagement is based on exceeding customer expectations, and whatever your company offers or produces, you'll be solving a problem or assisting customers with a challenge.

They want assistance and solutions, and you should make it simple for them to find them.

UX considers your clientele's emotional and cognitive expectations. How much information can you handle? How many steps do they wish to take when carrying out a procedure?

Is the navigation of your platform simple or complicated? Have you considered the many different learning and thinking styles when designing your online portal?

What is the overall consistency of the experience? Is the tone of your content encouraging and caring?

Your customers may be intelligent, but that doesn't mean you want the task of locating the product or service they require to be difficult.

UX takes into account a user's thoughts and emotions. How do they feel as they navigate the website?

Do they have the chance to interact with your brand? Will they be able to find what they're looking for?

Is the language on your website easy to understand?

Is User Experience Just Another Buzzword?

Revenue, sales, and the bottom line are critical in any commercial venture, and in this age of digital transformation, UX design has an impact on business outcomes like never before:

Conversion rates for websites and apps:

When customers interact with your product for a longer period, they are more likely to purchase it.

Overall sales revenue the missed opportunities translate into fewer sales. Increase revenue by making your platform appear simple and easy to use for customers.

Brand integrity, trust, and long-term loyalty: a positive experience when engaging with your brand leads to increased customer retention and relationship longevity.

Search engine page rankings. Faster page load times, lower bounce rates, users staying on-site for longer periods, and visitors viewing more pages all tell Google that your site is an authority in your field.

Time and money invested. The best UX results in lower costs for your business because you don't have to fix what isn't broken.

Technical UX: 

How the Walk Aided in the Development of the Enablis Website Enablis is a formidable cloud computing and edge communication service provider that approached The Walk for assistance in scaling its operations.

The company needed a well-researched, strategic website designed with user experience in mind, as well as an increase in search engine rankings.

Enablis' Solution:

The Walk created a high-performance website with lightning-fast load times and UX improvements to address bottlenecks and potential customer drop-off points.

The Enablis Result Website load times of 1.86 seconds (a 90% increase in speed) and an improved customer experience were aided by a content delivery network (CDN) that delivered assets based on the end-geographical user's location where employed.

Enablis' result was achieved by understanding that great UX is the entire experience.

Want to see what a great user experience can do for your company?

Looking for a cutting-edge marketing team to ensure that users seamlessly engage with your brand's website? Axismobi understands how user experience correctly (or incorrectly) can lead to increased business growth or lost revenue due to dissatisfied customers.

If you're looking for a digital marketing agency, check out our website www.axismobi.com as we are a powerful new programmatic solution that uses artificial intelligence to meet the needs of global brands.

Axismobi also helps with market research with AxisPerformance, which targets customers and segments brands across geographies.

We are pleased to present AXISDASH 2.0, a unified programmatic solution for our partners, as part of our ongoing commitment to excellence. Publishers and advertisers can access mobile and internet tracking solutions through a single ad-tracking system.