Social Networking Sites Explained

Social networking sites should be used by any type of business. Quite simply put, if you are not part of some of the major social networks, then your business is going to be left behind. Social networks let members interact with your brand, and they allow them to share information about your business with friends. This article takes a look at two of the most prominent players in the social networking scene: Facebook and Twitter.

Facebook

Facebook is one of the leading social networking sites on the web, and it currently has over 1 billion users. Facebook allows users to create a personal profile page, which they can update with photographs, thoughts, notes, likes, music, and pretty much anything else that they are into.

Businesses can get involved in Facebook by creating their own page. A page will state information on the business, such as their contact details, and a link to their website. Facebook users can then like the page, and it is then linked onto their own profile so that their friends can see it. If your business provides quality Facebook updates, then the popularity of your page can skyrocket.

In order to get the most out of your facebook page, it is best to refrain from posting continuous updates about your products and services. Instead, you will want to primarily post engaging content that gets people sharing it and liking your page. You can then occasionally include a promotion or special offer on your page.

A social media specialist will be able to help you with all aspects of your Facebook page. They can design it so that the cover photo, profile photos, and layout all reflect your brand's identity. They will also be able to help with creating fresh and exciting content, competitions, and attracting new potential customers to your page.

Twitter

Twitter is a social media site which has over 500 million users. It is a platform which allows users to post tweets, which are short bursts of information that are up to 140 characters in length. You are also able to attach videos or pictures onto a tweet. Each user has their own username which follows the @ sign, for example @myusername. Other users can then use this to tweet a message directly to anyone else who has a Twitter account.

Businesses will benefit from a Twitter account, as it will allow them to get information on deals and promotions out to a range of followers around the world. Like Facebook, care should be taken to avoid posting too many promotions, as this could result in a loss of followers. Twitter also allows businesses to reach out and approach celebrities, and a targeted audience who may be interested in their products.

A social media specialist will help with the setting up of a new Twitter account for a business, and they will make sure that it is correctly linked to a website. They will also help with the day to day running of the account, including posting new content, and responding to followers.

Social media marketing is slowly gaining popularity as an effective way of marketing businesses on the web. Even small business can gain a huge exposure on social media sites. Click here to know more.