New Ways To Target Audience In Facebook

With so many social media platforms out there, some businesses struggle to know which one offers the best results in terms of visibility and revenue potential. A well-designed Facebook ad campaign is unrivalled in the world of social media advertising. Thanks to the platform’s targeting options, you can effectively get your products and services into the hands of the consumers who are most likely to buy them. While the platform offers advanced targeting, it recently announced some changes to its targeting system. 

Here is how these changes will affect your ads on Facebook marketing in Sydney and other places.

How to target people with Facebook ads?

While the changes are well-intentioned, many Facebook advertisers are concerned about whether their ad campaigns can effectively target their ideal customers without granular targeting.

But there is good news: Facebook offers a range of targeting options to help you find and convert your ideal Facebook audience:

Location Targeting

Local businesses offering Facebook marketing in Melbourne and other locations can create Facebook ad campaigns to target people close to their business area. More than just internet targeting, location targeting can help you get more people to visit and cross your threshold.

Businesses like restaurants, cafes and salons need a constant flow of local customers and can do this through Facebook ads.

Website Audience

By placing a Facebook pixel on your site, you can effectively track Facebook users who click on your ad, visit your site and perform certain actions or not.

You can then create retargeting campaigns to reach out to such website visitors and ask them to buy the products they left in their cart or offer them free offers near Melbourne.

Custom Audiences

According to the professionals providing Facebook marketing near Sydney and other regions, custom audiences on Facebook allow you to import your existing contacts and target them with your ads.

For example, let's say you have a list of 5,000 people who have made purchases in the past. By importing this list into Facebook and creating a custom audience from it, you can target these past customers on Facebook.

Again, you can use website or app traffic or even your own Facebook user base. The idea is not to create a new audience that you've never interacted with before, but this time to serve ads to people who already know your brand.

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