What are Traits of a Good SEO Consultant?

All businesses stress on SEO to achieve their long-term goals

Businesses irrespective of their size are dependent on web traffic to generate sales. To stay abreast with emerging trends, you either need an in-house SEO team or hire a reliable SEO consultant. Here are some traits that you need to look for in a good SEO consultant to ensure that you get satisfactory results : -

Experience in the SEO industry

It is not uncommon for people to set up SEO agencies and claim themselves to be SEO experts overnight. However, there is no guarantee that they have a perfect knowhow of what they are doing. Changes take place within the SEO industry on a daily basis and only experienced SEO consultants have a good idea of what SEO activities will work and what won’t.

The SEO strategies of one website varies from the other. An SEO professional who has been working in the industry over a couple of years will be able to figure what needs to done to help a website gain a high level of traffic. Therefore, you won’t have to face a situation where the SEO strategy for some other site is applied on your site and produces unsatisfactory results.

An impressive track record

There is a wealth of information regarding the different SEO tactics that can be adapted to ensure long term success. But keeping clients happy is an entirely different ball game. Therefore, when you start looking for an SEO consultant talk to current references to find out how the consultant helped their business to grow.

A complete understanding of SEO from all aspects

SEO is divided into three branches-

  • On-page optimization (usage of keywords an HTML tags to boost a website’s traffic)
  • Off-page optimization (activities such as link building)
  • Technical (a site’s structure to find out how easy or difficult it is for search engines to crawl through a site and index it’s content)


In case the search engines fail to access your website’s contents then all SEO activities related to your website will tur out to be futile. Therefore, you should approach a consultant who understands the technical challenges that search engines may face and specify them to the web developers to have them resolved.

Superb communication skills

An SEO consultant needs to communicate as to why a specific change needs to be made on your website in a way which is clear to everyone. An SEO cannot handle everything singlehandedly. Therefore, the person should be able to explain the major reason why a specific change in the website is necessary. He should be able to explain his point of view to the IT department so that they are convinced that such a change will work.

A complete understanding of the bigger picture

Is your main aim to improve conversions (converting a visitor into a buyer) or you want to enhance your search rankings? The SEO strategy developed by an experienced consultant will be to achieve a goal (such as increased web traffic), not to help a site achieve a specific rank.

The author is a blogger and an SEO consultant with extensive experience in the SEO industry. He has written reviews of many SEO agencies in the past.

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