Why Digital Marketing Should Be Just What The Doctor Ordered

The times are changing a little everyday and in almost every sphere. This includes medicine and the way patients connect with medical health care practitioners. Earlier, patients would rely on the classifieds or word-of-mouth to find or interact with a doctor. But now, people have started using the Internet to take care of their medical needs as well, and this includes connect with potential doctors and reviewing the quality of their services. It is absolutely essential that your medical practice find its way to the digital sphere where your potential patients are searching for it. A digital marketing firm can help you along your journey.

Why Go Digital?

Before a potential patient forms an opinion about you, they are going to do their research online. Search engines are often the first tool they will use for this purpose. They will read up on what other patients have said about your services and whether or not what they read is positive or negative, they might go ahead and book a consultation with your practice online. It is important even for doctors to stay competitive in a market that is constantly evolving. For this purpose, you need to be able to optimize your online reputation and offer information and services to your patients who use social media networks. Added connectivity means that people have access to information anytime, anywhere. Most people today own Smartphones, making information that much more accessible to them.

The Statistics Show that Your Peers Are Doing it Too

Doctors all across India have become quite Internet-savvy, many of whom have adopted digital marketing strategies for brand promotion and to connect with potential patients. Out of the 750,000 practicing doctors in India, around 75,000 are present on LinkedIn. It is revealed that on social media platforms such as Facebook, around 90% of all medical practitioners use the term 'Dr.' in their profiles and 2,35,000 displayed MBBS as their graduation degree. Several have also adopted SEO strategies. This shows that your peers are using the Internet and social media to target patients where they are most present.

How a Digital Marketing Agency Can Help You

A digital marketing agency that combines its passion for the Internet with its knowledge of the latest trends in technology, web design, content writing, social media and SEO, to arm your practice with a digital identity that will help you achieve your business objectives. Here are some ways we can help you brand your business:

Brand Creation – Tocarve out a unique digital brand identity for you. Our brand creation services include the creation of logo designs, brochures, visiting cards, and letter heads.

Web Design and Development – We keep your potential patients as well as your goals in mind when design and develop a simple, search engine friendly web presence for you.

Internet Marketing and Promotions – Through our creative partnership, we will help your digital identity reach the right target audience through our Search Engine Optimization (SEO) and Social Media Marketing (SMM) efforts.