In order for your website to really work for you, it needs to have a comprehensive marketing plan in place. That doesn't mean you need to spend thousands of dollars on an ad agency! You can easily do everything yourself. In this report, I'm going to let you in on some of the things you can do to make the most of your company's website. You're going to learn how to use your website properly, how to use your online presence to stay in touch with current customers and develop loyalty, while also bring in new customers, and how to get more traffic to your website.
So let's get started, shall we?
A lot of businesses spend thousands of dollars to have a website built, thinking it needs all sorts of bells and whistles, but the fact is, most businesses do NOT need a complex and expensive website.
Most businesses need nothing more than a 1-5 page website that tells people a little bit about their company and products, offers contact information, collects visitor details, and perhaps offers coupons or other incentives. You'll need to be certain your website is optimized for search engines. Just make sure you have phrases that relate to your business in page titles and content.
It should also be professional and attractive so you can let potential customers know that your company can be trusted. If your website is poorly put together, it will give the impression that your company is shady. Don't use Flash! Websites should be done in HTML/CSS, but Flash should be reserved only for minor visual elements. You want your site to be compatible in every browser!
Once you have a simple, attractive website online, it's time to start getting traffic to it. Most of your traffic will probably come from search engines, so you'll want to make sure you have important keywords in your page titles and content. Let's say your company is an Italian restaurant in Madison, Wisconsin. Some potential keywords might be:
Those are just a few of the keywords you might want to use to help people find your site in the search engines. You'll also want to make sure your site shows up when someone searches for the name of your business, so you'll have to craft your page titles carefully. An example for a page title might be:
This way you would have your company's name (Luigi's), along with several keyword phrases (Italian restaurant, Italian food, and Madison, Wisconsin) in your title. You would also want to make sure that those same keyword phrases appeared in the content of the page itself. For this reason, you want to be sure you your pages are mostly text rather than images or Flash.
I have already told you about general SEO practices such as using keywords in your page titles and content, but there is another aspect to getting local businesses traffic from the search engines.
Google (the number one search engine in the world) displays local results before standard listings, and you have to submit your business to their local business search specifically or your company won't appear there.