When it comes to promoting yourself online, SEO is only one part of a very complex equation. Many people focus on SEO and this isn't a bad thing seeing as it's such a reliable, effective and cheap way to get lots of visitors, but if you aren't putting further thought into your web promotion then you won't be making the most of it.
SEO generally is useful for getting people to find your site when they're looking for it or for something similar. In other words then, if you need information on a particular historical war you will search for that term and then you'll find a link that works for you and you will have discovered a new and relevant site in the process.
However in many cases, once you've found the facts you wanted about that period in history, you will then leave the site never to come back again. You got what you came for and that left you with no real reason to return.
What would be better for that site then would be if it had implemented some methods to get you to come back again. Here we will look at some ways you can do that so that your SEO efforts don't just win you one off visitors - but loyal fans.
Remarketing is a form of PPC (pay per click) advertising offered by Google AdWords. Basically it means that you leave cookies on a visitor's computer so that Google can then advertise directly to visitors that have seen your page before - and even tailor the ads that show depending on which of your pages they saw. If they browsed your selection of DVDs then, you could get Google to show them those same DVDs again when they're not even on your site.
Branding and Domain Names
Choosing your branding an your domain name is very important. If your site is called Visktorinttto118.com (not sure where that came from...) then of course it's going to make it very hard for people to remember. That will mean they won't be able to come back to your site by just typing it into the nav bar, and it will mean that they might not even be able to find it with future Google Searches.
Have a memorable brand and easy domain name and people will be able to find your site more quickly in future and you'll have many more marketing options available to you.
Another important strategy is to try and make your site stand out and look striking. If your site looks like every other site then chances are it won't stick in the mind and your visitors won't even bother to scroll up to the top to find out where they've landed.
Think of ways then that you can make your site look more striking and be more interesting. Even if it's just a more interesting form of navigation, or just a striking font, it will be enough to make your site instantly identifiable so that you can start building up recognition.
Using these techniques you can get a lot of repeat visitors, but you will still need to get them there in the first place. That's where SEO Studio come in, so visit our site for great SEO in Melbourne.