Having a web presence for any business has become as essential as fresh air is to the body. You could also say that it performs pretty much the same function that fresh air does, and that is to breathe life into a business online. For development centers that deal in education, language and personality courses, this can mean the make or break of the business itself. At the end of the day, it is also about being visible online, where you potential customers are present and having a credible online reputation to share with people. Unless you put some effort into it, your business might continue to live a life of oblivion. A new-age digital marketing agency that is committed to identifying the goals and needs of your business and designing a web presence for you that will help you achieve those goals.
How the Dynamics Have Changed
Consumers have slowly started changing their behavior patterns. Before the digital age came into being, if consumers wanted to learn a new language, or enroll in a personality development course, they would pick up the Yellow Pages, sift through it, narrow down a couple of options and just hope for the best. The other option would be to go to the same course that their family members, coworkers, or friends have used in the past.
But this kind of referral targeting is undergoing a makeover. Customers have started taking control of their own experiences now and the digital space allows them to do just that. Today, if they have to search for a particular product, service or in your case, development course, all they have to do is plug a few words into a search engine and a whole list of options are thrown up.
If they pick an option, they can then use the same search engines to look up reviews that other people have shared regarding that product or service. This allows them access to unbiased information about your product. According to research, people tend to read reviews before they choose to make an association with a product or service. The bottom line is, if your consumers are actively looking for you online, how can you be a no-show?
The Vast Reach of the Digital Sphere
The digital space is an infinite one, and its reach is just as monumental. Here are some key statistical findings which might make you look at the digital sphere as the vital marketing tool it actually is:
People spend more time on the Internet than watching TV
1 in 5 consumers visit the Facebook page of a brand to find out more about them
72% of all internet users are now active on social media
There are now over 1.15 billion Facebook users
Google+ has reached 359 million monthly active users and is growing at 33% per annum
Twitter has over 550 million registered users and 215 million monthly active users
Pinterest has 20 million active monthly users
Instagram has 150 million active monthly users.
What Does This Mean?
Simply put, this means that you should be partnering with a digital marketing agency, who are leaders in strategies such as web design & development, graphic design, search engine optimization, social media marketing, content writing, logo design, collateral design.