Strategies To Help You Get More Customers

Many business owners wanting to grow their business start with, “I need more customers.” After all, getting more customers is the most obvious way of growing a business, yes? Well, as you’ll discover, it’s not always the most effective way; but as it is what many businesses concentrate on, we’ll start here.

Many business owners wanting to grow their business start with, “I need more customers.” After all, getting more customers is the most obvious way of growing a business, yes? Well, as you’ll discover, it’s not always the most effective way; but as it is what many businesses concentrate on, we’ll start here.

What are you currently doing to get more customers? How many different strategies or methods are you using?

Here are some of the most common activities:

Social media (e.g. Facebook, LinkedIn, Twitter, YouTube, Google+)
Opt-in (or lead) pages for collecting email addresses
Search Engine Optimisation (SEO)
Pay-per-click (PPC)
Advertising
Direct mail
Telesales
Salespeople
Trade shows
Recommendations and word-of-mouth.

But despite their potential, many businesses only make use of a tiny fraction of these possible strategies to get more customers. And with the strategies they do use, there is always room for improvement.

The two keys to getting more customers are:

Making your existing strategies more efficient and effective

Testing new strategies

There are dozens of other strategies that you could develop. For example, you could look at:

Differentiating your business from your competitors in ways that your customers value – so that more of them choose you than ever before.

Testing different scripts to find out which words give you the best results when customers say, “Why should we buy from you?”.

Giving customers something extra, something that is worth a lot to them (but costs you little), since this will help you stand apart from your competitors.

Using publicity to advertise your business for free.

Getting others to help you grow your customer base for free by creating strategic marketing alliances – for example a plumber and an electrician could double their respective customer bases by simply introducing their customers to each other.

Writing better headlines for all your marketing literature – including adverts, mailshots and flyers – so that you catch and hold your prospects’ attention better than ever before.

Increasing the response rates to all your marketing initiatives by re-writing all of your marketing literature – including adverts, mailshots and flyers – to make them much, much more compelling and effective.

Using the latest research findings to make your marketing literature even more compelling.

Educating your customers about the benefits to them of dealing with you – since the more they understand about what they will get out of dealing with you, the more likely they are to buy from you.

Using video to demonstrate your expertise and promoting your videos through YouTube and other social media channels.

Using pay-per-click advertising on sites like Google, Facebook and LinkedIn.

Using social media channels such as Facebook, Twitter and LinkedIn to share valuable content and build relationships with people who you would like as customers.

Westbury Accountants is an accountancy practice based in London. Westbury have been providing sercvices of Accountants in London and Tax solutions to small and medium sized businesses since 1936.

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