Common Roadblocks in Content Marketing and How to Beat Them

Content marketing is a challenging landscaping where millions of marketers are vying for a piece of the pie. The scope of this strategy is changing every single day and it is important to keep up with the Jones’ if you don’t want to be left behind. In today’s demanding media environment, there are several roadblocks that content marketers face. Here are some of the most common ones can how you can strategize to beat them.

Rising Competition

Whatever you have been doing, chances are that someone else has probably started doing it way before you have, and is currently doing a better job than you are. There is stiff competition out there, all vying for the same audience’s attention.

The simplest thing to do is to strive to create winning content that is relevant and engaging to a reader. If your content is crap, you will be digging yourself an early grave. But with content that strives to be nothing less than stellar, you might end up building a viable customer base. And while it is virtually impossible to hit the proverbial nail on the head each and every time, if you aim for great content every time, you may get half way there all of the time.

Not Enough Resources

This is always a problem with every single content marketing agency. While it is easy to produce content, that isn’t quite the case with great content. Anyone as it were, can write, but not everyone can be a writer. Creating stellar content takes skill, talent and true grit, all of which is rare to find. If you are creating content around your business, you might be the best person for the job. But that might cut into your time. On the other hand, if you outsource content, it may cut into your budget.

Come to terms with the fact that whether you are outsourcing your content or handling it on your own, you will be paying with one precious resource or another. Outsourcing means cutting into your budget and handling it yourself being more time hunched over your desk. Weigh your pros and cons of each and arrive at an outcome that suits you.

Not being able to measure ROI effectively

One of the biggest roadblocks every content marketer faces is quantifying the return on investment of their content marketing initiatives. It was very difficult in the beginning to actually prove that content marketing was a tried and tested theory. Skeptics were aplenty and fingers wagged constantly. In recent times too it is a major roadblock that many established players in the market grapple with, despite the fact that they are armed with fairly sophisticated analytics technology. The answer lies in just a bit of planning.

The first step in overcoming this hurdle is to identify the objective of your content marketing efforts. Are you trying to generate leads, expand your social audience, or connect to influencers? Having clearly-defined goals makes measure ROI easy. To measure if your blogs are generating leads, ensure that you have tracking and conversion paths set up in Google Analytics. If you wish to achieve social goals, tools like Twitter Analytics or BuzzSumo can help.

One of the most important things to keep in mind is don’t just begin creating content simply for the heck of it. Understand why you’re publishing what you are, how it is going to add value to your business and who you are targeting it