Writing a great business proposal is of great importance to bag new contracts and consequently for growing your business. A business proposal is a form of sales document and it elaborates on how you are going to bring an end to the problems of your clients through your offerings. So, you should take great care in every aspect of a business proposal, like the kind of audience for which it is meant, formatting and the content of the proposal. In this article, we shall explore all the important elements that are required in writing an excellent business proposal, but first, let us discuss the definition of a business proposal as a lot of people confuse a business proposal with a business plan.
A business proposal is a written offer of services catering to a client. A business proposal is not a business plan. In a business plan, the operational and financial objectives of a company are elaborated and are totally different from a business proposal. On the other hand, a business proposal is created in case of a specific request or opportunity and it works to provide solutions for the problems that the client is facing. This may be in the form of an elaborate Request for Proposals (RFP) from large government organizations or even an email from the client requesting your proposal for a specific project. A business proposal will help you to convey to a client how your services can resolve a problem they are facing.
Preparation to be done for writing a great business proposal
The preparation phase is important as it may make or break your business proposal. It helps you to pitch your client why you are the best choice for them to address the issues they are facing. To write an effective business proposal, you need to understand the audience who is going to read your proposal. Hence you should understand in detail what is their role and who is the main decision-maker from the client-side and what are their main concerns. You should also understand the kind of resources they already have and how you can add value to their business. You should never write a generic business proposal but write a specially designed proposal that is suited to each of the requirements of a specific client.
Initial discussions regarding framing the proposal
An effective business proposal is generally begun by conducting an in-depth discussion and you should collect all the necessary information about the problem that the client is facing, their goals and potential solutions. Possible participants in such kind of a discussion may include representatives from sales, operations, and R&D teams. Based on the discussion you have, you should become aware of the exact need of the client and then you can propose a solution for eliminating the problem the client is facing. This is an important part of the proposal as you should propose a solution that fulfills all the needs of the client and also is attractive and competitive than the solutions pitched by your competitors.
Adding value to your offer
You should ask yourself why the client should choose you and based on the discussion you had with your team you should be able to identify how you can add value to your client’s business. You should figure out how you can contribute to the long-term success of your client and what kind of impact will your proposal has on their business. You should also understand that your proposal will be evaluated with a series of competitors and so you need to be aware of what your competitors may offer in their proposals. Your experience and industry knowledge will come handy at this stage and this will help you make a submission that is more attractive than that of your competitors.
Contents of a business proposal
Crest Payroll platform is exclusively crafted for Accountants. It offers enhanced payroll automation features and overall value to Accountants in making their payroll practice more profitable and hassle-free. Features like automated tax compliance, white-labeled payroll site, multi-state payroll and HR tools among others make it a must-have software for the CPAs.
Sandeep Trichal is a seasoned professional with experience of more than 8 years in the field of content writing, editing, blogging and developing a content strategy. With extensive exposure in various domains of writing he has the requisite expertise in article writing, blogs, e-mailers, e-books and other forms of writing as per the requirement.