Our Journey To A New Brand Identity

29 years. 23,000+ customers. 2.3 million+ users. 25+ countries. 1 software suite. These are not just numbers from our success story.

Inspired by New Thinking

We love to bring people together to help them do more. We believe the growth of a business is intricately tied to the growth of its people. Cementing our belief in the potential of people and technology, we set out to express what we want to be in the new world of work. This resulted in a brand new avatar for greytHR. Feedback from thousands of customers and several success stories have been the inspiration behind this rebranding initiative.

The New Identity, Unveiled!

The new avatar of greytHR is entrepreneurial, gutsy, and innovative. Inspired by the brand idea of Unleashing Ambition, our design system is about helping a new wave of entrepreneurs unleash their ambitions and succeed for everyone — themselves, others, and the planet. The overall graphic language is a reflection of the human potential and growth story. Our graphic device, The Growth Arc, is made up of three circles. Each of these circles rises higher on the arc than the one before. It is a mark of greatness and a symbol of the customers’ ambition to rise to their full potential. The Growth Arc is also a constant reminder and promise to the customer that greytHR will help with their continuous growth.

It’s the fusion of all these elements that makes greytHR entrepreneurial, gutsy, and innovative. The new brand makeover intends to position greytHR as a provider of People Solutions for Business Growth.

The vibrant colors mirror the energy of our organization and renewed vigor. Our primary color, purple, symbolizes passion and imagination. Green, blue, and orange, our secondary colors, balance and contrast the primary color perfectly. Together, they make the brand stand out in the category and signify its tech-savviness.

Want to know the full details? Visit greytHR website today and watch the