Mazda Sets New Record in 2013

For many years the term Pre-Owned held very negative thoughts in the eyes of the general public. Very few wanted a used car as they were unreliable and expensive to maintain and there was no guaranty that the car would run after being purchased. Now, Mazda has created a new mindset for used cars, and given them a new name that holds much respect for the vehicles.

For the past four years Mazda has beaten their sales records that are proposed at the beginning of each year. Last year was no exception. According to Mazda USA Media, Certified Pre-Owned Mazda cars were sold in the year 2013 at an all-time record high at 37,886 pre-owned cars. For those who are unaware of what that means, it means there has been a 39.1 percent increase in the sale of pre-owned Mazda cars in the year 2013 as opposed to the other years Mazda has seen increases in their sales.

Since 2010, the total number of Certified Pre-Owned vehicles sold has increased dramatically to a 260 percent level. A number that has been unheard of before Mazda's pre-owned initiative in 2010. And that's not all this increase has brought about. There has also been an increase in the amount each share in the Mazda Company is worth.

How can Mazda do this is the one question on many minds. And it all is very simple. Mazda is the leading company to offer warranties on their pre-owned vehicles. Many companies have a "buy as is" policy when it comes to their pre-owned vehicles. Mazda creates a sense of trust in the product by backing it up for up to one year, if purchased after September 2013.

This mentality is changing how the public sees pre-owned cars and other vehicles. In the past, no one wanted a car that was over ten years old because of the work that had to go into it, and if it broke down when you left the lot you were stuck with a pile of metal that needed to be fixed. Now, thanks to the Certified Pre-Owned Mazda movement, people are more comfortable in buying pre-owned vehicles. Even the name for these vehicles has changed in the eyes of the general public.

Mazda has revolutionized the world for pre-owned cars. As such, their shareholders are profiting from the increase in sales, the general populace is benefitting from not having to buy a new car every year, and the scrap yards are seeing less and less vehicles brought in for scrap.

With more used cars being sold, and a warranty that can be trusted placed on each one, there should be less need for the newer cars. However, with many people still not trusting anything over five years old, there can very well be a large market that demands the newer vehicles that are mass produced every day. On the other hand, with many of the newer models coming out with defects, such as an electrical short that causes the truck to catch on fire or the brakes to short out in a car, those who were demanding the newer cars may just change their minds and opt for the older models that are known to be better made.

Mazda's all high sales in Certified Pre-Owned models is just a reflection of the respect the company has gained from the population as a whole. It also reflects on the excellent customer service goals the company seeks to provide for all its vehicle owners. The numbers don't lie, the population of vehicle owners approve of the new idea that old is better than new. Many owners are showing their support for Mazda by purchasing the pre-owned cars that Mazda certifies for their own driving adventures.

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