Tuesday, 24 January 2017

Online Promotion | Articles

Online Promotion articles

Why You Should Have a Pay-Per-Click Program on Your Website?

220 views |20 June / 2015, Advertising/Online Promotion by Michael David Wilson, C

When website owners start advertising on their websites, they usually only consider Google AdSense, since it is the most common option and it is easy to start with. While there is certainly the possibility o ...

How to Make Your Advertisers Happy?

212 views |6 July / 2015, Advertising/Online Promotion by Michael David Wilson, C

If you depend on online advertising as one of your revenue sources, you need care and dedication to ensure your advertisers are happy. After all, they are the ones that provide the necessary funds for you to ...

How Does Gender Affect Online Advertising?

412 views |14 July / 2015, Advertising/Online Promotion by Michael David Wilson, C

When putting together any kind of marketing strategy, it is always a good idea to identify your target audience. Knowing who you are trying to reach can have a major impact on the types of ads that you choos ...

Five Do’s and Don’ts when Advertising to Men

420 views |29 July / 2015, Advertising/Online Promotion by Michael David Wilson, C

Men and women are different in many ways and one of them is the way that they respond to online advertising. It was not long ago that most advertisers used an outdated stereotypical approach to target males ...

The Five Legal Issues with Online Advertising

474 views |5 August / 2015, Advertising/Online Promotion by Michael David Wilson, C

Placing ads on your website can provide you with the ability to generate good income, but it can also create a number of different headaches if you do not pay attention to what types of advertisements you ar ...

Five Do's and Don’ts when Advertising to Children

446 views |17 August / 2015, Advertising/Online Promotion by Michael David Wilson, C

If you are a parent, you have probably had your kids come to you at one time or another talking about a product they have seen on TV. Companies that make products for kids are well aware of the importance of ...

Five Do's and Don’ts when Advertising to the Elderly

388 views |24 August / 2015, Advertising/Online Promotion by Michael David Wilson, C

You cannot really put together an effective marketing campaign until you know exactly who your target audience is. No two groups respond the same way to a particular style of advertising, so you really need ...

Five Do's and Don'ts when Advertising to Women

247 views |18 September / 2015, Advertising/Online Promotion by Michael David Wilson, C

Long ago, women were not really considered when it came to advertising. It was assumed that men made all the money, and hence, they made all the purchasing decisions. Times have changed dramatically, and wom ...

Do's and Don'ts when Advertising to Businesses

271 views |6 October / 2015, Advertising/Online Promotion by Michael David Wilson, C

Marketing to business owners is not all that different from advertising to end consumers, after all, they are people too. While there will be differences in techniques, the overall emphasis on your marketing ...

Top 5 Things to Consider Before Adding a New Ad Placement

186 views |9 October / 2015, Advertising/Online Promotion by Michael David Wilson, C

Website owners are so keen to get another form of income on their site that they quickly turn to selling ad space and forget about the complexities that come with it. They may have ads that are a perfect com ...

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