Tuesday, 24 January 2017

Online Promotion | Articles

Online Promotion articles

5 Things to Check - Troubleshooting an Ad That is Not Showing

178 views |3 November / 2014, Advertising/Online Promotion by Michael David Wilson, C

There is no denying the effectiveness of online advertising, which is why more and more businesses are investing their marketing dollars in that medium. If you have decided to spend some of your advertising ...

Five Things to Avoid in Your Online Text Ad

195 views |5 November / 2014, Advertising/Online Promotion by Michael David Wilson, C

While many advertisers are making the leap to video advertising, there are still plenty who rely on text ads, and for good reason. Text advertising is still an incredibly effective way to create leads and sa ...

Five Problems When You Use Ad Networks to Sell Your Ad Space

229 views |24 November / 2014, Advertising/Online Promotion by Michael David Wilson, C

If you have created a new website and have allocated spaces within the website design for advertising, you will probably want to start filling them with some paying ads as quickly as possible. This is easier ...

5 Challenges Faced When Selling Ads Directly to Advertisers

373 views |26 November / 2014, Advertising/Online Promotion by Michael David Wilson, C

One of the major benefits of having a successful website is the ability to sell advertising space on your pages. There is definitely money to be made in doing so, but it can be difficult to get the advertise ...

What to Look for in a Third-party Ad Server?

281 views |2 December / 2014, Advertising/Online Promotion by Michael David Wilson, C

If you need to run multiple ad campaigns from your own advertisers and also from ad networks or exchanges, you will need a third-party ad server to help you manage, optimize, deliver and track these ads. A t ...

Selling ads directly or Through Ad Networks: An Overview

193 views |16 January / 2015, Advertising/Online Promotion by Michael David Wilson, C

As a publisher, you want to be in complete control of the advertising that appears on your website. You can choose to sell directly to advertisers or work with ad networks to get the ads that you need. There ...

About the Type and Quality of Ads Shown on Your Website

172 views |4 February / 2015, Advertising/Online Promotion by Michael David Wilson, C

Placing ads on your website is a great way to create a consistent stream of income, but they can also hurt your business if you do not pay attention to what is being displayed. The most effective ads on your ...

What are the Pros and Cons of Banner Ads?

187 views |6 February / 2015, Advertising/Online Promotion by Michael David Wilson, C

Visit any website that contains advertising and you are almost guaranteed to see at least one banner ad. While these types of ads have been around forever, their popularity has never really waned. There is a ...

How to Get More Advertising Revenue from Your Site?

190 views |10 February / 2015, Advertising/Online Promotion by Michael David Wilson, C

There is no denying that having ads on your site is a great way to generate some secondary income. While you may be pleased with the money that your ads are generating, you may actually be selling yourself a ...

The Pros and Cons of Advertising Via Email Newsletters

215 views |4 March / 2015, Advertising/Online Promotion by Michael David Wilson, C

One of the great things about advertising is that there are now multiple ways of reaching your target audience. Traditional marketing methods now sit side by side with online forms of advertising, with the l ...

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