When running a business, especially an online business that operates globally and relies on ad serving, ...
If you follow our previous article on how to manage multiple ads, you know it is a good idea to maintain...
There is no single ad that works for all viewers. Therefore, advertisers need to create and manage multiple ads. ...
In the first part, we discussed how supply chain issues affect different companies differently and how they can disrupt ...
While supply chain issues have been a problem since the pandemic started, the issue came very much into focus...
Publishers know that they have two main sources of revenue: subscriptions and advertising. ...
Visitors spend more time on sites with videos because people love seeing and sharing video content...
Let’s say that you have a website with quality content and good traffic. You want to start making some money...
We have all heard the old adage about a picture being worth a thousand words, and if that is indeed the case,...
In the previous two articles, we considered the ad serving performance and cost savings of an ad server....
It wasn’t so very long ago that there were only a handful of podcasts out there....
Many businesses have adjusted the way in which they do business during the pandemic....
You don’t need to be in front of a TV to see video ads. They are everywhere these days because they are proven...
Many countries are going through their third or fourth waves but many people believe the worst might be behind us....
Slowly but surely, it feels as though we are heading in the right direction with the pandemic....
While we are still in the middle of a pandemic, we are seeing certain things at some places begin to return to normal,...
The way people watch television has changed dramatically just in the last 10 years....
An ad impression does not tell the whole story. The traditional definition of an impression is very broad....
Gaming is one of the most popular activities these days as the pandemic is still raging in many places....
Determining to have ads on your site or app is just the beginning of the process, as there is a lot more work...