Reverse Graffiti – Everything You Should Know About This Marketing Technique

Do you own a business? If so, you might have heard about reverse graffiti for sure. It is nothing but a process of cleaning particular areas of walls or dirty pavements. The purpose of this cleaning is to create an advertisement or art. The area is not cleaned completely but the art is done through the contrast of dirty and clean sections of the surface. Usage of a wet finger for creating the content is a widely used technique.

When it comes to commercial and repeatable reverse graffiti, a stencil made using plastic or metal for the creation of a design is used. The stencil is then placed for the creation of the design. The stencil is then placed on the dirty surface and either a clean cloth or power washer is used for cleaning through the cut-out areas of the stencil. When the creator lifts the stencil, the design is replicated on the dirty wall or pavement with clean areas. This marketing technique is denoted by other names like clean tagging, clean graffiti, dirty street advertising and clean advertising.

History of Reverse Graffiti:

The root of reverse graffiti is unknown. The initial recorded large-scale reverse graffiti art piece was made in the year 2006 by Alexandre Orion. The intervention called Ossario was more than 1000 feet long. However, it was washed away by the Municipality of São Paulo, shortly after. One of the first artists to use this technique in the United Kingdom is English Reverse Graffiti Artist Moose. Now, reverse graffiti advertising is widely used as a means of marketing by many businesses.

Why Use Reverse Graffiti Advertising?

Now, reverse graffiti advertising is widely used by brands to bring attention to their products and services. It is a feasible substitute to conventional outdoor marketing techniques like poster sites and billboards. If you are wondering why to use this marketing technique, here are two strongest reasons:

• It is possible to achieve highly targeted geographical placement. With the lack of competing media in the same space, it becomes possible to create lasting impressions in the minds of on-lookers.

• Further, reverse graffiti advertisement can be done almost anywhere including a dirty pavement for delivering the brand message with a call to action. It is effective to meet the following objectives for businesses:

◦ To highlight a future event
◦ To create brand awareness
◦ To launch a new product or service
◦ To initiate or increase sales
◦ To create a signpost for an event or retail location.

An experienced brand activation agency can help you with the creation of this marketing campaign effectively.