How To Turn Packaging Into A Success

Successful beauty packaging is one of the important factors in the popularity of the product you are selling and one of the ways to increase conversion. According to statistics, every fifth online buyer purchases a product in an online store after seeing a video review of its unpacking, and also writes a positive review regarding the packaging itself.

Any product is associated, first of all, with its “shell”. Hearing the name Starbucks or Coca-Cola, we usually present a glass or a bottle with a famous logo. It is difficult to determine where the packaging ends and the product itself begins, because they have long become a single whole.

Regardless of what you sell, you have the opportunity to turn the packaging into a part of the product that is interesting to the buyer, and interest in increasing traffic. We will tell you how to do it.

Unpack Beautifully

There are tons of videos on YouTube showing the details of unpacking the product. Such a video can become very popular. For example, this video, where a cute doll house with furniture is unpacked for a cute girl, gained more than 22 million views.

Unpacking the Dollhouse

Videos in which children or adults study parcels from China, open beautifully wrapped Christmas gifts, get out of the boxes and test a variety of gadgets and other products are in great demand. In essence, these are consumer reviews that attract attention with their practical benefits.

Spectators are caught in such videos by emotions - both positive and negative. Such a video has good potential for increasing traffic in the online store.

Use Logo

The brand of an online store can be made a cult. A vivid example is the funny little man Danbo (Danboard), invented by the creator of the manga Kiyohiko Azuma. The hero, made of cardboard boxes, has become a popular character on the Web. One of the options for Danbo is with the Amazon logo. Such toys, which are in great demand, bring the online platform even closer to customers.

The logo turns a faceless cardboard box into a means of promotion. You can use stickers or insulating tape with a company inscription, stickers with funny or motivating inscriptions or pictures, a personal appeal to the client, and so on.

Even if you sell products of different brands (like Amazon), the purchase will be associated with customers with the online store.

Make Life Easier for Customers

Many online stores sell complementary products. Surely your customers will receive a recommendation when ordering one product, they will also put accessories for it in the basket.

But you can immediately pack it all together by offering a completely new product. Selling several related products together, as a whole, can simplify the life of your customers, especially if you offer this option at an "interesting" price, and at the same time increase the conversion in your online store.

You can sell a coffee machine with a supply of filters and a set of cups, a shaving machine with a pack of interchangeable blades, a skin care kit that includes cosmetic milk, toner and night cream, clothes with specially selected accessories, and so on.