The Future Of Web Design

Web design has been a part of our life since the 1990’s, when we were some of the first pioneers in our field. We continue to watch and have lengthy discussions about what is happening in the web design world every day. We are entrenched in the web design and digital marketing world and are excited to look ahead at what’s in store for us.

As a member of the StraightFire team, my background is not in web design. I come from the far away planet of print and I have to honestly say I sometimes find website design creatively restrictiveand a bit young. Compared to print, web design is a baby toddler, with only about two decades under it’s belt. Communication through print has been around for centuries and has years of rich and interesting history. As a print designer, I could place objects, colors, and fonts freely and was not limited to thinking about how a design will work or display in HTML, CSS or a mobile phone. 

In today’s marketing world, I have watched well-established printers forced to merge with others or shut their doors permanently. Publishing companies have reduced print runs significantly and have gone online. Printed pages have now become web pages. But those web pages have drastically lost the creativity and freedom of print design, especially with all the bootstrap templates. 

As a designer, I am excited to see what’s in store for web design as I want to use all the print ideas I have stored up, and the deep training I have collected over the years. 

I want to design with print ideas online.

Is Web Design Dead?

It’s very accurate that people can now turn to a low or no-cost template solution instead of hiring a website designer. In the short run, this is a cost-effective solution for many smaller start-ups. 

However, at StraightFire we encounter many start-ups who are unhappy with the fact that their template website isn’t designed for making conversions. It looks gorgeous but “doesn’t work.” Now they are faced with having us modify it, or starting over with a custom website. Either way, they are looking at more dollars that would have been better spent doing it right the first time.

We encounter template modifications because many templates remain a mystery until they are purchased and built. In most cases, templates are beautiful, but they don’t fit every need a client has. As designers, we can add e-commerce, social media, videos, convert to WordPress and other customized features that aren’t usually included in original templates.

There is also still a demand for more complex websites to be custom built and beautifully designed. For larger companies that understand the importance of solid SEO built into their site, and a design that converts, there is still no accurate substitute for custom design. Do consumers purchase more from a website that looks like everyone else? What kind of creativity and evolution of web design is that?

Perhaps our time has come.

A Revolutionary Breakthrough

I’m beginning to sense freedom at last. 

The restrictive grid and table constraints might become the thing that’s really dead in the future of marketing.Soon to be replaced by creative positioning, element and grid overlapping, ability to scale images freely, use of fresh font styles and all of it mobile friendly? 

True free positioning is what will make web design unique, powerful, and a conversion dream. We see the resurrection of print in website design.

Enter Nicepage

Nicepage isn’t just nice, it’s sweet. It offers absolute creativity with no coding, and is free without premium features.

This template-style software is excellent for display sites, brochure style, and basic e-commerce sites. It is not the best option for more complex functions, which would fall under the expertise of a custom website design.

Nicepage combines the features of a graphic design tool and a website builder and is suitable for web designers and webmasters.It supports free positioning, element overlapping, mobile devices and modern grids. It also generates clean HTML and CSS. It comes fully loaded with 100’s of templates plus 1,000 sections, each can be fully customized. 

You can start with a blank page and customize, or start with one of their 100’s templates. Choices, choices, and so much fun to explore.

Nicepage is available for Windows, Mac OS, and online, and offers Joomla Extensions and WordPress Plugins. We can hardly wait to start our first Nicepage build next week.

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Great website experiences persuade, convert, and breed trust and are built on a foundation of brilliant, strategic design. Contact StraightFire for San Diego Web Design, Internet Marketing, Branding Digital Marketing and San Diego Web Development today for a free consultation.